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Posts Tagged ‘Billee Howard’

MDC/Allison & Partners Study Reveals Importance of Creativity to C-Suite

MDC Partners and Allison & Partners have released the findings from their first C-Factors Index survey, which polled C-suite and other senior executives about the impact that creativity is having on business and other aspects of the world around them. According to the results, 98 percent of those polled believe that creativity is “critical to economic success.” Seventy-three percent think we’re in an “imagination” economy.

The study was conducted by Noesis, which received 200 completed surveys from execs falling into categories like principal, partner/owner, president, and CEO.

The findings also show that 80 percent of these execs believe that business leaders must support and encourage creativity for this sort of thinking and activity to continue.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Allison & Partners CEO, Scott Allison: The Digital Firm Will Be Gone in Two Years

Allison & Partners is celebrating its 10-year anniversary this month (doors opened September 4, 2001), which Scott Allison, president and CEO of Allison & Partners, says is usually a make-or-break time for firms.

“A lot of firms struggle at both the 10 year mark and at a certain revenue level,” he told us this week. “There’s a lot of firms that stall out at about $10 or $11 million a year.” Allison went on to say that his firm is doing very well — business is up 35 percent this year and “we’ll push towards $20 million in revenue” — with lots of prospects for the future.

While making a trip to New York to participate in the Blouin Creative Leadership Summit, Allison dropped by the PRNewser offices to talk about his firm, talent prospects, and how Allison & Partners is approaching the future of the industry.

It is preparing for the future today, he says, by seeking and bringing on new hires. He told us that the firm is bringing in the “next generation of of company leaders,” but the talent pool is shallow.

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How Do You Define ‘Creativity’?

Last week’s Roll Call column brought news that Billee Howard has been appointed creative development officer (CDO) and head of Allison & Partners‘ newly formed Creativity Council. “Creativity” is a word that gets tossed around plenty, not just in PR, but in other industries as well, essentially turning it into a catchphrase that seems to mean nothing and everything all at once.

“If you look at the definition of creativity,” Howard told us today, “it’s to make the complex simple in elegant fashion.” (Here’s a Merriam-Webster definition, in case you’re interested.)

In the face of the “complexities” we face in the world, such as information overload, Howard says creativity has taken a more important role in business.

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Roll Call: CNN, Allison & Partners, Carol’s Daughter, and More

Neel Khairzada has joined CNN as the publicist for correspondent Erin Burnett and her upcoming program. She spent the previous two years as a freelancer, most recently with The Dr. Oz Show, and has handled PR for SiriusXM Radio.

Allison & Partners has named Billee Howard creative development officer (CDO) and head of the firm’s newly formed Creativity Council. Howard joined the firm earlier this year as MD of its Brand Innovation Group. In this added role, she will lead the firm’s efforts in areas such as brand experience and the firm’s creative direction. The appointment is coupled with the launch of the firm’s Naked Culture blog. Allison & Partners has also named Tania Condon SVP of marketing. She’ll be working with the firm’s clients as well and work with agencies across MDC Partners on new business.

Beauty brand Carol’s Daughter has a new CMO, Olivia Scott-Perkins. She has previously worked at a string of advertising and media companies including Leo Burnett, Ogilvy Action, and Atlantic Records. She will be responsible for leading Carol’s Daughter through a brand repositioning that will move it into the luxury brand space. Social media, PR, marketing, and partnerships will be involved in that rebranding.

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Risi Joins Ogilvy PR as EVP

Jennifer Risi joined Ogilvy PR as EVP of the firm’s 360 Degree Media Influence practice and director of content creation on March 1. Risi was previously EVP at Weber Shandwick where she co-founded the firm’s global strategic media practice with Billee Howard and founded that firm’s proprietary VOICEBOXX system for executive speaking engagements. Howard recently joined Allison & Partners as MD of  the firm’s new Brand Innovation group.

According to her LinkedIn profile, Risi was also recently president of JMR Communications from November 2010.

At Ogilvy, Risi will be responsible for providing counsel on global media relations, brand innovation, and CEO positioning.

Howard Joins Allison & Partners as MD of New Group

Billee Howard has joined Allison & Partners as MD of the firm’s new Brand Innovation Group (BIG), which launches today. The group will work in a “lab-type environment” to provide brand development, media innovation and strategy, and other services to clients around the globe and across practice areas.

Howard joins Allison & Partners from Weber Shandwick, where she was EVP and MD of the global strategic media group.  Jennifer Risi, who was also an EVP of that group, recently left the firm as well.