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Posts Tagged ‘Blake Robinson’

Last Chance To Sign Up For Tomorrow’s SEO PR Webinar, ‘How to Get Found in All the Right Places’

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You’ve heard it before: Google results are your brand’s real homepage, so it’s crucial to understand how to work with the search engine.

On that note, this is your last chance to sign up for tomorrow’s “20 Tips in 20 Minutes” PR webinar with Greg Jarboe. Jarboe is the president and co-founder of SEO-PR, and will be presenting “SEO PR 2.0: How to Get Found in All the Right Places.”

He is a true pioneer when it comes to search engine optimization and how it relates to public relations, and that is why we handpicked him to join us tomorrow. Interested? Sign up here.

The best part about all of this? We offer webinars at the affordable rate of only $30 ($25 for AvantGuild members).

Other upcoming webinars include, “Using PR and Video to Amplify the Message” with Beet.tv’s Andy Plesser on June 17th and “Which Metrics Matter in PR Measurement” with Blake Robinson, director of research and measurement at social media marketing firm Attention on July 13th.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Joe Becker Jumps From MWW Group to Ketchum

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Joe Becker, former Group Vice President for MWW Group’s digital division, DialogueMedia, left the agency to join Ketchum as VP and Group Manager for Ketchum Digital this week.

Becker had been with MWW Group for just over a year, where he counseled clients such as Nikon and 1-800-Flowers.

Kethcum Digital Global Director known Jonathan Kopp and Becker have known each other for a number of years. Kopp “came to me with this opportunity,” said Becker, and “to have the opportunity to work with Jonathan, and what is already an existing phenomenal practice was appealing to me. I saw it as a good career move.”

Becker’s PR career includes stints at Hill & Knowlton, in-house at IBM, and before MWW Group with Peppercom, where he helped build the agency’s PepperDigital division.

MWW Group’s DialogueMedia has experienced several changes over the last year or so. Tom Biro joined MTV Networks — he has since joined Allison Partners. Blake Robinson joined digital agency Attention. The agency will be hiring to fill Becker’s position.

UPDATE: An MWW spokesperson tells PRNewser that in addition to filling Becker’s position, the company plans to “double number of employees in DialogueMedia in next six months.” The agency hired Laura Halsch as Digital Strategist from Ogilvy PR in May 2009 and hired Sav Banerjee as Senior Digital Strategist from Gannett Digital last week.

Cataloging Hacks-Turned-Flack

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Journalists leaving their posts to take up careers in public relations is not a new thing, though it seems to be accelerating lately with the doom and gloom hitting the media business.

My co-editor Joe Ciarallo recently asked “Do Former Journalists Make Good PR Pros?” Most of the numerous comments offered a resounding yes, though most were in fact, former journalists. The writing, research, adherence to deadlines, dealing with a variety of people, are all important skills. Though, one agency head who requested anonymity said, “never ends well.” “Journalists would prefer to hang up on difficult clients. You can’t do that on this side of the fence.”

Moving from one side to another is both an interesting topic for PRNewser, and firmly fits mediabistro’s M.O. to help media people retrain, reinvent, and find the jobs they want.

Without further adieu, we’re adding a “hack turned flack” category to keep track of those who make the leap. I won’t go in to depth about the word “flack” though I don’t believe it’s pejorative, and hack-turned-flack is a lot catchier than journalist-turned-strategic comm consultant.

Here’s an alphabetical list of a few of the hacks-turned-flacks who have made the jump recently:

Dan Abrams, MSNBC anchor and general manager to found Abrams Research, then starting his own content play Mediaite with mediabistro’s Glynnis MacNicol & Steve Krakauer joining HuffoPo’s Rachel Sklar and the Daily Show’s Colby Hall on the masthead.

Chris Gaither from the Los Angeles Times, to Google corporate comm

Mike Hegedus, CNBC correspondent to McKinley Reserve

Keith O’Brien, PRWeek editor-in-chief to Attention

David Patton, WSJ.com to Waggener Edstrom’s Studio D division

Blake Robinson, founder of Crunchgear to MWW Group, on to Attention


Richard Wolff
, Newsweek to Public Strategies, Inc.

Photo credit: Me, wearing a fedora.

Attention Hires Kristin Maverick as Director in Consumer Practice

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Former Carrot Creative Director of Communications Kristin Maverick has joined Attention as a Director in the agency’s consumer practice. Maverick is the latest of a number of high-profile hires for the agency, which include former PRWeek editor-in-chief Keith O’Brien and former CrunchGear Managing Editor and MWW Group Senior Digital Media Specialist Blake Robinson.

Maverick is also co-creator of Digital DUMBO, a networking event in Brooklyn. “I am excited to bring to Attention and its clients all of the knowledge I’ve picked up along the way. I’m even more excited to learn from the amazing individuals who comprise Attention, all of whom bring their own unique expertise and backgrounds,” she said in a blog post. This PRNewser just quoted Maverick in a recent post on whether or note PR agency CEOs should be Twittering.