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Posts Tagged ‘Blaze PR’

Spin the Agencies of Record

Infom.Asia, a boutique PR firm, has won the CA Technologies account for the Asia-Pacific region. Work will include campaign planning and social media outreach. The firm will also work on local outreach in its home base of Singapore. Hill + Knowlton previously had the account. [via]

Maroon PR has added a dozen clients in recent weeks, including the University of Maryland Athletics Department, the Under Armour High School Baseball All-America Game, which will be played August 18, and Maryland Live! Casino.

Gibbs Sports Amphibians, which specializes in “high speed amphibian technology,” has chosen Burson-Marsteller as its U.S. AOR. Three other firms had been in the running. [via]

Italian leather furniture company DeCoro has chosen Blaze PR for media outreach during the lead-up to the company’s August unveiling of a new line of furniture in Vancouver. This will be the first time in three years that the company will be showing in North America.

Scenios, a cloud-based software company for the television and film production industry, has chosen Trylon SMR for media relations work.

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Spin the Agencies of Record

Affect has added e+CancerCare, an operator of outpatient cancer treatment centers, to its roster of clients. The firm will create a campaign to build awareness for the company’s nationwide network of centers and its community health programs. The firm will also raise the company’s profile with business and trade media.

DJ Bennett, an online retailer of luxury sporting apparel, has chosen Warschawski for the launch of the company and its site. The site will sell brands including Zeal, Fred Perry, and Ron Hill.

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Spin the Agencies of Record

Your lunchtime spot Café Metro has chosen the Morris + King Company for a PR campaign intended to freshen up the 30-year-old brand. Messaging will focus on customer service, the restaurant’s products, and its philanthropic programs.

Elwiri, the Spanish-language lifestyle mobile phone app, has chosen DIÁLOGO as its AOR. Work will target Hispanic audiences, which are growing in their mobile usage. Elwiri provides video, coupons, news, and other info and offers.

Edelman has created Krispr Communications to handle the Kellogg business that it won last month. The agency had previously been called “K Group.” Kathy Krenger, a former Kellogg marketing exec and current Edelman Chicago GM and deputy EVP, will lead the firm. [via Holmes Report]

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Spin the Agencies of Record

Lithium Technologies has chosen Bite Communications as its AOR focused on the U.S. and Europe. The firm was selected after a competitive pitch. Work will raise awareness of the company and the value of social customer service software. Work will be lead by Bill Danon in San Francisco and Sophie Brown in London.

Arik Air, the large West African airline, has chosen C. Moore Media International Public Relations (CMM) as its AOR. CMM was founded by former Hill + Knowlton Strategies exec Claudine Moore (when it was Hill & Knowlton). For Arik Air, the firm will focus on traditional and digital outreach with a special focus on U.S. businesses. Arik Air offers the only nonstop flight between New York and Lagos, Nigeria and provides a gateway to other African cities. The firm has previously worked with Arik Air.

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Spin the Agencies of Record

River cruise company AmaWaterways has chosen Blaze PR as its AOR. The firm will focus on brand awareness through media relations, social media initiatives, and travel rewards programs.

Levi’s is conducting a PR review across Europe, the Middle East, and Africa, according to the Holmes Report. The review includes a number of firms that the company has worked with. The Levi’s roster of existing firms includes European agency, Exposure, and Edelman, which handles corporate PR. In an effort to consolidate, firms that the company works with will have to repitch their business. The company just named Wunderman its first global digital agency after a review. That work was also previously handled by a number of firms.

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