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Posts Tagged ‘blogging’

The 5 Big Questions PR Pros Should Know How to Answer

thoreauThis quote from Thoreau is one of my mantras. Think about it.

Many flacks in this beloved profession are good at what they do, but can’t really tell what they want to be good to do. What’s your preference in PR? What’s your space of expertise? In short, what’s your fire hydrant that you pee on to ensure everyone if your own agency knows that’s your spot?

There are several questions in this industry that we should all know how to answer, despite who is doing the asking. The answers can be curtailed differently to an intern in your agency versus a news director at your local TV station, but truth is salient. Let these answers help you define your own fire hydrant because we have all been asked these questions in one way or another.

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Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

14 Dos and Don’ts for Guest Blogs

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In the midst of all this talk of Google’s “crackdown” on blog spammers, it’s the perfect time for us to feature a guest post from Serena Ehrlichdirector social and evolving media with Business Wire, on how to make the most of your blog entries.

For years, Google’s webmaster, Matt Cutts, has been dropping hints that the days of guest blogging as a link strategy were ending. Once a safe, approved way to increase awareness and drive relevant inbound traffic, guest blogging became a top practice for link-building spammers who stuffed guest blogs so full of keywords and links that the blogs themselves were almost unreadable.

So what about legitimate guest blogs? What about those valuable op-ed pieces placed on leading industry sites? How does Google’s latest warning affect legitimate guest blogs and their authors?

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