This quote from Thoreau is one of my mantras. Think about it.
Many flacks in this beloved profession are good at what they do, but can’t really tell what they want to be good to do. What’s your preference in PR? What’s your space of expertise? In short, what’s your fire hydrant that you pee on to ensure everyone if your own agency knows that’s your spot?
There are several questions in this industry that we should all know how to answer, despite who is doing the asking. The answers can be curtailed differently to an intern in your agency versus a news director at your local TV station, but truth is salient. Let these answers help you define your own fire hydrant because we have all been asked these questions in one way or another.