BlogHer took place in San Diego over the weekend, and while we couldn’t be there, more than 3,000 others could.
We often hear about the importance of women and mothers to brands, both for their purchasing power and as influencers. Add the blogging element, and you have a target group that’s important to huge companies like PepsiCo.
In today’s guest post, Alyssa Galella, an SAE at M Booth and a BlogHer veteran, talks about the evolution of the event and gives us some key takeaways from this year’s conference. Click through more more.