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Posts Tagged ‘Bloomberg’

Hotel CEO on Airbnb: ‘We Wish We’d Thought of It’

Well, yeah. If you have any hospitality or “sharing economy” clients, you’re going to want to check out this interview with Choice Hotels CEO Steve Joyce, which ran on Bloomberg yesterday.

Given the fact that Airbnb recently decided to change course and (sort of) “play nice” with New York attorney general Eric Schneiderman, this looks like a “next step” in the conversation between traditional service providers and their “disruptors.” In that story, an Airbnb spokesperson said “We need to work together on some sensible rules.” Flash forward to yesterday:

(If you can’t see this video, you might need to click the top link. It’s being difficult.)

A key quote:

“We love this new collaborative approach…and we’re trying to figure out how to take advantage of it.”

Sounds like capitulation, doesn’t it?

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STUDY: Consumers Don’t Trust Your SEO, Social Media Marketing

sheeple

Is this guy even real?

Want to push your client’s negative reviews down in the search rankings and encourage consumers to leave positive feedback in public?

Of course you do. Unfortunately, consumers know this–and according to a survey released this week by YouGov, Bloomberg and the UK-based Chartered Institute of Marketingthey don’t like it very much:

  • 67% of consumers think using SEO tricks “to hide negative content within search results” is unethical
  • Only 38% of marketers agree

We’ll just say the average Joe on the street has very mixed feelings about some of the most popular digital tactics of the day.

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Even the President Outsources Social Media Event Promotion

Looks like President Obama is experiencing what we like to call “American Idol Syndrome.”

Everyone’s aware of his upcoming State of the Union speech; they may have watched it religiously in the past because it was part of every “water-cooler conversation” and most prefer to be in the know even if they agree that there will never be another Kelly Clarkson or Carrie Underwood or even a Clay Aiken.

Now, though? It’s still true that everyone with a job in media or politics will be watching Obama’s State of the Union address, but with so many options for viewing and streaming all sorts of niche content as well as variations on the main event (did we mention that three different Republicans will give responses this year?), it’s easier than ever to tune out and watch something else. Details via Bloomberg:

Will social media help Obama earn more eyes at 9 PM on Tuesday? Color us skeptical.

It’ll probably resemble the latest Dancing with the Stars as the average viewer shrugs and thinks “didn’t I just see something almost exactly like this a few months ago?”

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The ‘Sexiest Man Alive’ Wants You to Sign up for Obamacare

shutterstock_82796965Maroon 5 singer/Victoria’s Secret model fan Adam Levine‘s appointment as People‘s “Sexiest Man Alive” prompted every blogger everywhere to make a “things/people that are sexier than him” listicle (our favorite entry was “a nice plate of spaghetti“). But the federal government thinks it can make the most of his newfound notoriety by using him as a celebrity spokesperson for the Affordable Care Act.

Bloomberg reports that Levine, along with a few other people whose names and faces you know, will be promoting enrollment as part of a social media campaign set to launch today.

Can’t you see him pleading? Would those tattoos lie to you, baby?

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Lululemon Wisely Replaces Its Co-Founder…with Another Man

Bum ba dum bum BUM

Well that took long enough. Yogawear megabrand Lululemon finally realized that co-founder Chip Wilson, leading critic of “some women’s bodies“, was too big a liability to continue in the chairman role.

This morning the company announced that Wilson would be stepping down and that former CEO Christine Day, who announced her intentions to resign this summer, will be replaced by Laurent Potdevin. We didn’t want to say that this move was all about Wilson compounding the “revealing pants” scandal by inserting his foot firmly into his mouth, but screw it—we’ll just go ahead and say that.

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Obama Administration Hires Top McDonald’s Flack to Turn the Public Against McDonald’s

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“Sit down and tell me what you really think about the minimum wage…”

Here’s a “Sounds Boring, Actually Quite Interesting” news nugget: the Obama administration has hired a former McDonald’s flack to fill a senior PR role in the Labor Department.

Why is this story worth a closer look?

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Twitter Will Keep Getting Bad Press for Its Female Problem

shutterstock_154181867We’re not saying that Twitter needs to start moving on this issue; everything on the monetary and service fronts seems to be going pretty well. But these quotes, delivered by former Bank of America executive Sallie Krawcheck at a Bloomberg event titled “The Year Ahead: 2014″ have to hurt:

[The] lack of women on its board is “a joke”…”this is a fairness issue.”

…the situation is “just as bad” as the financial-services industry.

Carol Browner, one-time Obama adviser and EPA administrator, also had some choice words:

Women think differently than men and “can see problems they don’t see.”

The slow progress proves women still “have a ways to go” to gain equal footing in the business world.

Ouch. And reporters are going to keep writing about it, even though we have no doubt that CEO Dick Costolo would prefer that they stop.

You know what, guys? There is something you can do about this…

PR Win: NYT Profiles Forbes Right Before It Goes Up for Sale

0717_forbes-cover-vergara-080612_400x51911This morning’s big media news scoop, via Bloomberg: Forbes Media is on the market for sale to the highest bidder.

As Skift‘s Rafat Ali notes, this announcement comes less than a week after The New York Times ran a big profile of the business. Coincidence or great PR? We think you know the answer.

Hell, the headline reads “Preserving Venerable Forbes Brand, With an Aggressive Digital Drive”, and the article is all about how the Forbes native advertising program (which totally works, BTW), along with sponsored events and other new revenue streams, will increase its value as a standout in the floundering media field. From the second and eighth paragraphs:

Forbes Media’s 60-year-old soft-spoken and folksy chief executive…has spent the last three years transforming the company from a financially troubled family business into an enterprise that has moved aggressively to embrace the new digital landscape.

Forbes spokeswoman said that advertising revenue for Forbes.com would grow by 35 percent from 2010 to 2013

Times columnist Christine Haughney just wrote their sales pitch for them.

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Lululemon Founder Tells ‘Some Women’ That Yoga Pants Just Don’t Fit Their Bodies

Lululemon may be a big success business-wise, but the company can’t seem to avoid shooting itself in the foot on the PR front. First there was the “sheer” disaster, then the brand unintentionally dissed a Texas women’s shelter with a cheeky tagline. Now, in an interview with Bloomberg, company co-founder Chip Wilson made an unfortunately worded statement implying that the reason the pants “don’t work for some women” is that their bodies aren’t quite right. Here’s the weird remix and here’s Good Morning America‘s take:

NPR notes that Wilson “recovered somewhat, saying, ‘No, I think [most women] can [wear our pants], I just think it’s how you use them.’”

Not quite a great save. Can we all agree that the company’s chiefs need some coaching on the whole live TV thing?

Bam-BOOO: More Bad Press for Pandas

Hate to break it to fans of the San Diego Zoo’s Pandacam, but those big guys are more overexposed than Macklemore.

Yes, we know that they’re adorable and majestic (which is kind of incredible, considering that they subsist on the Regina George “all carb” diet of bamboo followed by more bamboo and topped off with a little bamboo chaser). But Bloomberg‘s Timothy Lavin isn’t having any of it, and yesterday he wrote a piece titled “I Hate Pandas and You Should Too” to explain why.

See, Lavin doesn’t think everybody should get so excited about the National Zoo’s newest and cuddliest resident, because pandas are really just…marketing tools!!

That’s right.

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