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Posts Tagged ‘Bluetext’

Spin the Agencies of Record

2011 Cadillac CTS-V

General Motors has chosen The Vox Collective as its 2012 U.S. Hispanic agency after a competitive search. The firm will focus on the Chevrolet, Buick, GMC, and Cadillac brands. [via]

Caribou Coffee has chosen Ruder Finn as its AOR after a competitive search that included Padilla Speer Beardsley and Ogilvy. The coffee company’s previous AOR, Exponent PR, didn’t participate in the search. [via PRWeek]

The first Harlem Arts Festival has chosen House of Success for media and influencer outreach, and partnership development with the Harlem business community. According to a statement from House of Success founder Sakita Holley, the festival will “shift the spotlight” back to Harlem from Brooklyn, which has gotten a lot of arts attention in recent years. [via]

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Sometimes The Damage Can’t Be Controlled

Oftentimes when we hear about a PR disaster, we look immediately to the person, brand, or company to detect whether a crisis plan is in place to minimize the damage. No plan, you say? Well that was stupid.

But even if you have a plan and you execute it as best you can, there are other factors, like the facts, that can get in the way.

In today’s guest post, Don Goldberg, partner at comms firm Bluetext, analyzes the limits of damage control. Goldberg spent a decade on Capitol Hill, was a senior member of President Clinton’s comms staff, and has worked with companies including GM and Halliburton. So he’s been around some damage.

Click through to read on.

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Spin the Agencies of Record

Bluetext, which launched in February, has added five clients in the past three months: Adobe, Vangent, Ernst & Young, Israeli defense contractor Plasan, and government contractor ITSolutions. For these companies, Bluetext is providing a wide range of services including thought leadership, digital platform development, special events promotion, and overall domestic PR planning.

Sony Electronics has chosen Atomic PR as its AOR PRWeek reports. The firm will work on all PR, digital, and social media programming for a variety of Sony goods including camcorders, PCs, and tablets. The firm was chosen after a review process and is handling the account out of its offices in L.A. and San Francisco.

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The Many Layers of the B-M/Facebook Smear Story

The news that Burson-Marsteller/Facebook whisper campaign story unfolded before our eyes this week. And as it did, there were so many details that added so many layers that reaction, understandably, has been tremendous.

At this point, Facebook and Burson are no longer working together, The New York Times reports. And, The Daily Beast writes (h/t to PRWeek) that  the two Burson publicists that handled the campaign, former CNBC reporter Jim Goldman and former political writer John Mercurio, will receive another copy of the firm’s code of ethics (along with everyone at the firm) in order to get a refresher course on right and wrong. Interesting that two former reporters couldn’t clearly see the impropriety of this from the beginning, but we digress.

Reaction from the PR industry has been both critical and exasperated, with many on Twitter expressing a “you know better than that” tone with both the situation and Burson’s statement in response.

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Former Qorvis Execs Launch Bluetext

Four former Qorvis execs have launched a new full-service PR firm in Washington D.C., Bluetext. The four founding principals are Don Goldberg, Michael Quint, and Jason Siegal, all former Qorvis partners; and Rick Silipigni, Qorvis’ former head of business development.

The firm will offer services in PR, branding, interactive and digital media, video creation, and other areas. The name of the firm comes from the color of hyperlinked text, according to the press release announcement.

Qorvis recently announced a number of new hires, including Greg Lagana, a former SVP at DynCorp International and staffer for President George W. Bush’s administration.