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Posts Tagged ‘Bob Costas’

Bob Costas Praised for Sandusky Interview

Sports broadcaster Bob Costas is drawing cheers this morning following last night’s Rock Center interview with former Penn State assistant coach Jerry Sandusky, who has been charged with crimes tied with that school’s child sexual abuse scandal. Costas’ tough line of questioning went into sometimes graphic detail about the allegations against Sandusky.

Oprah Winfrey and CNN’s Paul Begala are among those commending Costas on a job well done. And, according to the @NBCNewsPR Twitter feed, Bob Costas is the second most searched term on Google this morning.

Costas also appeared on Morning Joe today to talk about the interview and his new book. During today’s interview he classified some of Sandusky’s answers as “odd” and “very strange.” We’ve got that clip, care of Huffington Post, after the jump.

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Sports PR Execs Debate Effectiveness of Mark McGwire’s Quick Confessional Tour

Mark McGwire Winter Warmup Interview from on Vimeo.

A little over a week since Mark McGwire sat down with MLB Network’s Bob Costas to begin his “I used steroids while breaking baseball’s home record” confessional tour, the baseball star is trying to get back to his previous stance of not wanting to talk about the past. Sports PR executives debated the media strategy in Sports Business Daily:

Sports and entertainment marketing and communications consultant Joe Favorito praised the decision to lead with the AP and follow with Costas. “It was a very good way to manage the news cycle and get the main message — about the use of steroids — out very clearly,” he said. But MGP & Associates President Mike Paul disagreed with the approach. “I don’t think a one-day-and-done strategy ever works,” he said. “Not in politics and especially not in sports and entertainment. If McGwire were my client, I would have had the exact opposite strategy.”

As Kevin Kaduk of Yahoo! Sports writes, “No way are the local writers going to let a couple of hand-picked interviewers ask the first and final questions about McGwire’s steroid use, nor should they.”

The proof is in the pudding. As one can see via the above video of McGwire fielding questions from the media this past Sunday in St. Louis, he clearly is giving off a terrified “deer in headlights” look, as opposed to a confident one.

RELATED: Ari Fleischer Handling Mark McGwire Steroid Admission

Ari Fleischer Handling Mark McGwire Steroid Admission


Former George W. Bush press secretary Ari Fleischer is in the sports PR business, in a big way. First came news he was handling the NCAA College Football Bowl Championship Series, or BCS, which continues to face scrutiny from fans who would prefer a playoff system.

Now, Fleischer is handling Mark McGwire as he embarks on his steroid use admission tour. The Times outlined the process as it unfolded yesterday, from statement to several phone interviews, to a full sit down interview with Bob Costas on MLB network.

“I like the door-to-door strategy, in that he is telling his story in long form and in less confrontational settings,” Kevin Sullivan, a former White House communications director who has his own agency, told the Times.

While it took Pete Rose twenty years to admit he placed bets on baseball, McGwire doesn’t have that same luxury as he had to come clean before he begins the season as a hitting coach with his former team, the St. Louis Cardinals.

Drew Kerr, president and founder of Four Corners Communications, has represented sports brands including the Sporting News. He told PRNewser that while “it takes guts” to go through with the admission, this admission is challenging because “this is a career” rather than a “one time incident.” The same sports writers were around back then said Kerr, referring to McGwire’s hey-day in the mid and late nineties, and “their memories are long.”

Also, there is a corporate connection to McGwire doing his first televised sit down with Bob Costas, as pointed out by the Times: “Costas is represented by IMG, which owns half of Fleischer’s company.”