Today is the one year anniversary of the explosion on the Deepwater Horizon rig, which caused the deaths of 11 people and the largest oil spill in U.S. history. BP and its CEO Bob Dudley have used the anniversary to speak to the developments over the past year and to express the company’s ongoing regret over the spill.
The BP homepage has a message from Dudley front and center, with a longer column written by the chief exec published in today’s Wall Street Journal that talks about the funding BP has chipped in to correct the problems caused by the spill, increased safety measures implemented, and new experts that have been brought on board to ensure that an accident doesn’t happen again. A video on the BP site also discusses what has happened over the past year.
We recently reported that BP’s reputation, while still pretty bad, appears to be on the upswing. BP’s efforts may deserve part of the credit. But other forces seem to be aiding the oil giant in its reputation recovery.