Bob Dylan‘s iconic music has been woven into the tapestry of American culture for decades, and has spoken to multiple generations with equal resonance.
Now, in order to promote the first volume of the Bob Dylan Complete Album Collection, released just in time for the holidays (of course) by Sony Music Entertainment, comes a music video unlike any we’ve ever seen.
The interactive video, set to Dylan’s classic “Like a Rolling Stone,” seems to symbolize the permeation of the artist’s songs throughout our daily lives by allowing viewers to flip through sixteen different “channels,” each playing authentic-looking footage of everything from a home shopping network to a tennis match, with each actor on screen perfectly lip syncing the lyrics to the song in what otherwise seems like a legitimate TV broadcast. At the end, the viewer comes to actual footage of Dylan performing his song, which ties the whole surreal experience into a grounded moment of realism — hearing the song in its original context after so many out-of-context scenarios makes the simplicity of one man alone on a stage, singing a song he wrote, all the more powerful.
“The effect can only be surrealistic if the channels are realistic,” Vania Heymann, the video’s director, told Rolling Stone.