Bob Iger - PRNewser http://www.mediabistro.com/prnewser Your Daily PR Release Copyright 2013 Fri, 17 May 2013 21:58:23 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Disney Goes High Fashion at Barney’s Disney's Minnie Mouse in Barney's PromoAnyone notice that Minnie Mouse is looking a bit…slimmer these days? If so, you probably caught a glimpse of Barney’s newest promo campaign, “Electric Holiday”. This collaborative project is the closest you’ll get to an all-out marriage of classic Disney characters and the cartoonish personalities who populate the world of international fashion.

Barney’s CEO Mark Lee unveiled his company’s newest PR offensive yesterday at the retailer’s Madison Avenue flagship store with the help of Disney CEO Bob Iger, fashion icon Sarah Jessica Parker, and a certain mousy celebrity (who thankfully appeared as the full-sized Minnie).

The campaign, based on Disney’s classic “Main Street Electrical Parade”, drew a bit of criticism for transforming Mickey’s lovably round soul mate–and her friends Snow White and Daisy Duck–into waif-thin caricatures of modeldom. There’s little doubt that the unbelievably slender characters depicted embody a physically impossible fantasy land filled with pouting divas, desperate paparazzi and snooty, unforgiving tastemakers…

Oh wait–we just described the fashion industry, didn’t we? Check out these pictures direct from the Barney’s window display and see for yourself:

Minnie shows more than a little leg

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]]> Patrick Coffee http://www.mediabistro.com/prnewser/disney-goes-high-fashion-at-barneys_b50419#disqus_thread http://www.mediabistro.com/prnewser/disney-goes-high-fashion-at-barneys_b50419 http://www.mediabistro.com/prnewser/?p=50419 Thu, 15 Nov 2012 15:59:28 +0000