TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Bob Lutz’

GM CMO Bob Lutz Fired Three Days After CEO Change

Bob_Lutz.jpg

Bob Lutz, CMO of General Motors, was shown the door today, three days after CEO Fritz Henderson stepped down. It is clear that current GM CEO Ed Whitacre is looking to shake things up. “”I want to give people more responsibility and authority deeper in the organization and then hold them accountable,” he said in a statement.

GM’s PR team has no doubt been working around the clock, first managing Henderson’s departure, which was marred by an expletive filled, widely reported tirade posted by his daughter on the company’s Facebook page, to now having to message around its top marketer leaving.

RELATED: GM’s Bob Lutz to Race a Blogger in His Caddy

Mediabistro Course

Freelance Editing

Freelance EditingStarting August 6, learn how to build a thriving freelance career as a creative professional! In this course, you'll learn the best practices for managing a freelance carer, such as, how to establish your online presence, pitch to clients, manage your finances and solicit referrals and testimonials. Register now! 

GM’s Bob Lutz to Race a Blogger in His Caddy

boblutz.jpg
[Image: daniel.gene/Flickr]

Bob Lutz, the outspoken head of marketing for General Motors challenged all comers during a journalist conference call when explaining the company’s new “May the Best Car Win” campaign last month. Lutz redlined the message to literal: he’d personally race a Cadillac CTS-V against any comparable production car.

Jalopnik took the 77 year-old Lutz up on his challenge and put up their test editor Wes Siler in a Jag XFR. GM responded by arranging an event at the Monticello Motor Club in New York on October 29th. Drivers with comparable models can sign up for a chance to race as well at CTSVChallenge.com.

It’s win win, regardless. Lutz has already has a PR strategy in place if he loses: “You’re running into a trap because if you beat me by a second on the lap time, we’ll just advertise the price difference.”

Related: GM’s New Marketing Head: Company Took “Our Eye Off the Ball” for More Than Twenty Years

GM’s New Marketing Head: Company Took “Our Eye Off the Ball” for More Than Twenty Years

boblutz.jpg
[Image: daniel.gene/Flickr]

GM’s new marketing head Bob Lutz was interviewed by NPR’s Robert Siegel this week. Lutz is a longtime GM veteran who was on the verge of retirement but recently took the position of overseeing all marketing and communications efforts with the goal of reworking GM’s image. BusinessWeek‘s Jon Fine highlights this specific passage from the interview:

Mr. LUTZ: [W]here we really messed it up and took our eye off the ball in terms of product was in ’70s, ’80s and early ’90s. And I think we’ve – in the last five or six years – we’ve had a radical transformation in the way we approach the product and our goals for products and look at the awards we’ve gotten. We got car of the year.

SIEGEL: But when you take your eye off the ball for more than 20 years…

Mr. LUTZ: Yeah, well, that was bad. …

We appreciate the candor, but also wouldn’t be surprised if GM put Lutz through another round of media training.