TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Bob Parsons’

GoDaddy CEO Tramples Company’s Public Image

No publicity is bad publicity, right?

It looks like CEO Bob Parsons decided his domain-listing company’s public image was not trashy enough.

The tech executive, whose company is known for it’s “racy” television ads that show models nearly losing their tops, decided to take it up a notch when he posted a video on his blog of his killing an elephant in Zimbabwe.

PETA went ballistic, competitors offered discounts if GoDaddy customers switched over, and Parsons adopted a “Who, me?” attitude. He says his hunting is an act of humanitarianism, because the elephants were trampling farmers’ crops at night, and hungry villagers were able to butcher and eat the elephant meat.

Read more

Mediabistro Course

Brand Writing

Brand WritingStarting November 5, learn how to expand your brand with strategic marketing copy! Taught by an award-winning content creator, Julian Mitchell will give you the tools to create powerful, seamless messages across multiple platforms and help you to determine the most effective ways to communicate with your customer. Register now!

The Top Four Banned Super Bowl Ads of 2010


While the Super Bowl has long been the most epic event for PR’s advertising counterparts, one of the time honored PR stunts of the last decade is the famed “banned Super Bowl ad.”

Domain name seller GoDaddy has employed the tactic numerous times, including this year. Of course, these ads are tailor made to get banned, allowing the brand to then bask in all of the publicity around the banned ad.

Here are our top four banned ads for this year, along with some commentary on who we think planned to get banned and who didn’t.

Read more