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Posts Tagged ‘Bob Parsons’

GoDaddy CEO Tramples Company’s Public Image

No publicity is bad publicity, right?

It looks like GoDaddy.com CEO Bob Parsons decided his domain-listing company’s public image was not trashy enough.

The tech executive, whose company is known for it’s “racy” television ads that show models nearly losing their tops, decided to take it up a notch when he posted a video on his blog of his killing an elephant in Zimbabwe.

PETA went ballistic, competitors offered discounts if GoDaddy customers switched over, and Parsons adopted a “Who, me?” attitude. He says his hunting is an act of humanitarianism, because the elephants were trampling farmers’ crops at night, and hungry villagers were able to butcher and eat the elephant meat.

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The Top Four Banned Super Bowl Ads of 2010

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While the Super Bowl has long been the most epic event for PR’s advertising counterparts, one of the time honored PR stunts of the last decade is the famed “banned Super Bowl ad.”

Domain name seller GoDaddy has employed the tactic numerous times, including this year. Of course, these ads are tailor made to get banned, allowing the brand to then bask in all of the publicity around the banned ad.

Here are our top four banned ads for this year, along with some commentary on who we think planned to get banned and who didn’t.

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