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Marketing strategist David Meerman Scott and Hubspot CEO Brian Halligan just released their new book, “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History.”

The authors provided PRNewser with an exclusive excerpt from the book, which we’ve posted after the jump.

Also, to coincide with the release, we thought it would be fun to compile a list of the PR industry’s biggest Deadheads. This list is according to our 100% un-scientific ranking system.

Click through to get the full story.

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