<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet title="XSL_formatting" type="text/xsl" href="http://www.mediabistro.com/common_v4/xsl/content.xsl"?>

<rss version="2.0"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
    xmlns:media="http://search.yahoo.com/mrss"
	>

<channel>
<title>Boeing - PRNewser</title>
<link>http://www.mediabistro.com/prnewser</link>
<description>Your Daily PR Release</description>
<copyright>Copyright 2013</copyright>
<lastBuildDate>Fri, 24 May 2013 00:51:11 +0000</lastBuildDate>
<docs>http://blogs.law.harvard.edu/tech/rss</docs>
<atom:link href="http://www.mediabistro.com/prnewser/tag/boeing/feed" rel="self" type="application/rss+xml" />

<generator>http://wordpress.org/?v=3.4.1</generator>

<item>
<title>A PR Save for Boeing?</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-58210" title="You'll do it right eventually..." src="http://www.mediabistro.com/prnewser/files/2013/02/dreamliner-300x240.jpg" alt="" width="181" height="144" />And now for an update on what is simultaneously one of the most important and least interesting PR debacles of the year to date: <a href="http://www.mediabistro.com/prnewser/more-tech-pr-woes-for-boeings-787-dreamliner_b54184" target="_blank">the <strong>Boeing</strong> <strong>Dreamliner</strong></a> controversy. <a href="http://www.npr.org/blogs/thetwo-way/2013/02/20/172485845/japan-probe-of-battery-fire-on-boeing-787-finds-improper-wiring" target="_blank">Earlier in the week</a> Japan&#8217;s Transport Ministry appeared to give the company an &#8220;out&#8221; by blaming the new 787&#8242;s various technical problems (overheating, smoking engines, flickering lights, emergency landings, yadda yadda) on a &#8220;miswired&#8221; battery.</p>
<p>Excuse us for being skeptical, but that&#8217;s just too easy.</p>
<p>Boeing seems to agree: today officials <a href="http://www.bloomberg.com/news/2013-02-20/boeing-said-to-propose-787-battery-fixes-to-u-s-faa.html" target="_blank">went to Washington</a> to propose changes in the battery to the <strong>Federal Aviation Administration</strong> in the interest of creating a more fire-resistant aircraft. Any changes would be subject to FAA approval and the company&#8217;s technicians would first have to demonstrate that these changes &#8220;ensure safety.&#8221;</p>
<p>We can&#8217;t see that happening anytime soon, so the Dreamliner will remain a massive liability for Boeing and, arguably, the airline industry in general. It&#8217;s all bad news for Boeing and its investors&#8211;but does the public really care?</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Patrick Coffee</dc:creator>
<comments>http://www.mediabistro.com/prnewser/a-pr-save-for-boeing_b58205#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/a-pr-save-for-boeing_b58205</link>
<guid isPermaLink="false">http://www.mediabistro.com/prnewser/?p=58205</guid>
		<category><![CDATA[Damage Control]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Travel and Tourism]]></category>
		<category><![CDATA[Airlines]]></category>
		<category><![CDATA[bad pr]]></category>
		<category><![CDATA[Boeing]]></category>
		<category><![CDATA[Dreamliner]]></category>
		<category><![CDATA[Federal Aviation Administration]]></category>
<pubDate>Thu, 21 Feb 2013 17:03:31 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2013/02/dreamliner.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>More Tech/PR Woes for Boeing&#8217;s 787 &#8216;Dreamliner&#8217;</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-54243" title="But they STILL won't give you a full can of Coke. " src="http://www.mediabistro.com/prnewser/files/2013/01/dreamliner-300x240.jpg" alt="Boeing 787 Dreamliner " width="207" height="165" />Here at PRNewser we love to report on the love/hate (but <a href="http://www.mediabistro.com/prnewser/airline-industry-to-public-we-dont-like-you-either_b52155" target="_blank">mostly hate</a>) relationship between the public and the airline industry. The latest trouble spot for the business of flying concerns <strong>Boeing</strong>&#8216;s extra-fancy new 787 &#8220;<strong>Dreamliner</strong>&#8221; jets.</p>
<p>We don&#8217;t know about you guys, but we flew to Texas on a Dreamliner over Christmas break and it provided us with a glance into the <a href="http://travel.nytimes.com/2012/12/02/travel/test-flying-the-boeing-787-dreamliner.html?pagewanted=all&amp;_r=0" target="_blank">industry&#8217;s future</a>: fully reclining seats, larger overhead bins, seatback screens with more media choices and bigger windows with a <a href="http://gizmodo.com/5829395/how-boeings-magical-787-dreamliner-windows-work" target="_blank">magical &#8220;dimming&#8221; option</a> that lets the rider determine how much light he or she wants to let in (screw you, pull down shades!).</p>
<p>It was all pretty cool. But Boeing and <strong>United Airlines</strong>, the only American company using the Dreamliners, have a big PR problem: the damned things just can&#8217;t seem to work right. This isn&#8217;t a new development. In fact, it&#8217;s an ongoing headache for both companies&#8217; communications teams.</p>
<p> <a href="http://www.mediabistro.com/prnewser/more-tech-pr-woes-for-boeings-787-dreamliner_b54184#more-54184" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Patrick Coffee</dc:creator>
<comments>http://www.mediabistro.com/prnewser/more-tech-pr-woes-for-boeings-787-dreamliner_b54184#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/more-tech-pr-woes-for-boeings-787-dreamliner_b54184</link>
<guid isPermaLink="false">http://www.mediabistro.com/prnewser/?p=54184</guid>
		<category><![CDATA[Corporate Reputation]]></category>
		<category><![CDATA[Damage Control]]></category>
		<category><![CDATA[Travel and Tourism]]></category>
		<category><![CDATA[All Nippon Airways]]></category>
		<category><![CDATA[Boeing]]></category>
		<category><![CDATA[Dreamliner]]></category>
		<category><![CDATA[United Airlines]]></category>
<pubDate>Wed, 09 Jan 2013 13:25:03 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2013/01/dreamliner.jpg" width="290" height="140" medium="image" />
</item>

</channel>
</rss>
