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Posts Tagged ‘Bolt Public Relations’

Roll Call: Ogilvy Washington and Bolt PR

Ogilvy Washington announced a significant senior hire to the Social@Ogilvy practice. Kathy Baird joined Ogilvy Washington as senior vice president of Strategy. In addition to her new role at Ogilvy, Baird is an adjunct professor for Digital Strategy at Georgetown University for the Public Relations and Corporate Communications Graduate School and has taught at the University since 2008. Prior to joining Ogilvy, Baird led the integrated marketing team at FleishmanHillard. In her 17 year career, her client experience ranges from corporate, association, government, nonprofit and academic programs, and her work has earned her several awards including a Cannes PR Lion Shortlist Award and several Addys. In addition to working in the agency environment for the past 10 years, Kathy has also held global positions at several telecommunications companies including MCI, WorldCom, UUNET and WorldSpace. (Release)

Bolt Public Relations announced the expansion of its Irvine operations with the addition of Bryn Mohr as group account director. Over the last 15 years, Mohr has developed integrated communications plans and provided strategic insight for clients including California Avocado Commission, Dole, Procter & Gamble, Seattle’s Best Coffee, Sunkist Citrus, Tourism New Zealand and ValleyCrest Landscape Companies. In her new role at Bolt PR, Mohr will be responsible for managing the agency’s growing list of account teams that include clients in the food and restaurant, hospitality, consumer lifestyle, interior design and technology industries. She also will assist in business development for the agency’s Irvine office. Her extensive background in media strategy, product launches, brand communications and message development makes her an integral part of the Bolt PR team. Before joining Bolt, Mohr held account leadership positions at Zeno Group, Hill + Knowlton Strategies and Fleishman-Hillard. (BoltPR.com)

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Spin the Agencies of Record

Sun Country Foods is about to launch a campaign to introduce the many benefits of Kretschmer Wheat Germ to a new generation of consumers. 360 Public Relations in Boston has been selected to handle PR and Facebook development for the Kretschmer brand. Kretschmer, founded more than 75 years ago, is the largest producer of wheat germ in the U.S.

“The team at 360PR immediately understood the opportunity for Kretschmer and has delivered valuable insights and an actionable road map to connect consumers with our brand story, through both mass and social media,” said Sun Country Foods President and CEO Roy Lubetkin.

Unilever has chosen BBH to handle its hefty Dove Men+Care assignment, which will be handled by the Publicis Groupe agency’s London and New York offices. BBH is internationally known for its work with Axe, another Unilever personal-care brand, but has never worked with Dove, which has been primarily handled by Ogilvy. Read more