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Posts Tagged ‘Bon Iver’

Why MySpace Needs to Change Its Tune…and Fast

The new MySpaceLet’s admit that many of us are curious, if not excited, to see what’s going to happen to the new MySpace.

America loves a comeback story, and now that MySpace’s arch nemesis Facebook has somewhat fallen out of favor with the public by instituting cryptic security settings, encouraging spammers, tinkering with its timeline format and overestimating its stock value, MySpace just may be able to thrive by positioning itself as a digital space for musicians and music lovers.

Enlisting Justin Timberlake, of course, is a strong way to begin a rebranding project. Unsigned artists make up the majority of the revamped MySpace’s membership, and what struggling musician wouldn’t want to have some level of connection—regardless of how remote and digital—with an artist of JT’s cache? He is the perfect celebrity/actor/musician to bridge the established and the new. The public likes Justin Timblerlake. He did that thing with the box.

Yet, in its effort to attract the most impressive new talent, MySpace is also tempting fate by angering established talent–or at least Merlin, a digital rights management group that represents established talents ranging from Arcade Fire, Bon Iver, and DJ Khaled to She and Him and Wilco.

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Three People Getting Unexpected Buzz From the Grammys

Last night’s Grammy awards generated press for some very obvious reasons. Awards were handed out, which always gets attention. It drew the second-highest number of viewers in the history of the broadcast. Famous people got dressed up. Ooh and ahh. And there were live performances, which leaves the door open for the hot messitude that was Nicki Minaj’s “exorcism” as well as the loveliness that was Jennifer Hudson’s tribute to Whitney Houston.

But the Grammys are also creating unexpected buzz for some lucky/unlucky buzz-getters.

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