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Posts Tagged ‘Boston.com’

Market Basket Parody Account Masters Investor Relations

Remember Market Basket? They’re the company that amazingly did not take our wise (in retrospect) advice about not firing the executive that everyone likes.

The firing was so unpopular that at least three separate Save Market Basket/People of Market Basket Facebook pages now exist; the most popular has more than 75,000 likes.

That’s not all: this morning Boston.com alerted us to the activities of a certain individual/individuals so invested in the future of Market Basket and its terrible PR decisions that he/she/they set up a parody Twitter account mocking the company’s board of directors.

More tweets after the jump.

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PR Tips for Startups

StartupYesterday Boston.com, a property of The Boston Globe, ran a great listicle by PR man and 451 Marketing founder AJ Gerritson titled “7 PR Tips for Startups”. Since quite a few firms have startup clients, we think the piece is well worth a read–but we’ll summarize its key points here. Key question: what should startups do to make sure they’re ready to make the most of any and all exposure they receive after going public?

  1. Make sure you’re prepared for the attention. Essentially, the time to ensure that your website looks good, works well and places highly in search engine results is before you put out a press release.
  2. Build your PR toolkit. You may be excited to let the world know how great your company is/will be, but don’t do it without well-written summaries, executive bios, and jpegs (bloggers have to use something as the featured image, you know).
  3. Know your Market. Seems like a no-brainer, but we take this to mean you need to truly know your market–don’t just guess at who your target audience might be. Figure it out through research.
  4. Find partners. It’s much easier to navigate the media minefield when you partner with someone who knows how to do it. Gerritson advises startup PR folks to emphasize that relationship by posting on a partner’s blog or holding jointly sponsored events. Both great ideas. Read more

PR Plays a Role on Super Bowl Sunday and Beyond

The Super Bowl's star quarterbacks. Image from Waggener Edstrom infographic. Link after the jump.

For the past week, we’ve been watching clip after clip of the upcoming Super Bowl commercials. Needless to say, the ads are a highlight of the game.

But the public relations industry is also excited for the event. The big game is not just a platform for creative advertisements, but for all of the PR and marketing that surrounds the broadcast at the game and elsewhere.

“For PR practitioners, there are several avenues to consider when thinking of ways to work with your clients around the Super Bowl,” Lisa Zlotnick, Lippe Taylor‘s VP of media told us in an email.

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