Don’t worry, your ears are fine—that click-clack you’re hearing is the sound of a thousand conservative bloggers registering their disapproval of Super Bowl champions the Baltimore Ravens.

Today the White House and the state of Maryland announced plans to use the champs to promote the Affordable Care Act, AKA Obamacare. More specifically, the team will work to encourage MD residents to enroll in the statewide health insurance exchanges that serve as one of the central pillars of the law.

The administration first aimed to get the entire National Football League to collaborate on a promotional campaign, but the organization (wisely) chose to sit that one out due, no doubt, to the corrosive power of partisan politics. Individual teams, on the other hand, can do as they choose and the league will support them.

So how will this new partnership work?

Read more