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Posts Tagged ‘Boyz II Men’

Edelman Reboots Its Russian Operations

Edelman PR LogoWe’re fascinated by the very concept of public relations in a formerly closed society like the one now run by Russia’s Vladimir Putin. But the practice certainly does exist, and this weekend Edelman PR announced plans to continue the scheduled reboot of its Russian operations after facing some challenges that led the firm to liquidate its Russian acquisition Imageland.

In 2012 Edelman “ran into some problems” due to pushback from Russia’s Solidarity trade union, which encouraged laid off Imageland employees to form their own union and take legal action against the firm. That spat appears to have resolved itself; in an interview with The Holmes Report, Edelman Russia general manager Kerry Irwin confirms that the office’s staff will include several former Imageland executives who stuck around through a wave of departures.

Edelman represents brands like HP, Wrigley and Mars in Russia. The firm apparently does not plan to work directly with Putin’s government like Ketchum sometimes does, but the Kremlin could certainly use the help: Edelman’s own 2013 “Trust Barometer” study found that Russian citizens unsurprisingly report some of the world’s lowest rates of trust in their own government and media outlets. We’d suggest more Boyz II Men concerts as a good way to start winning the public back, because if there’s one thing pretty much everyone around the world can agree on, it’s the healing power of 90′s R&B.

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Vladimir Putin Hires Boyz II Men to Promote Russian Fertility

Boyz II MenJust a couple of hours ago we posted about a Chicago-based NPR affiliate relying on clever PR campaigns to encourage its fans to reproduce. Self-appointed Russian president Vladimir Putin has a simpler strategy: hire Boyz II Men!

While the Boyz claim to be very busy working on their Las Vegas hotel residency and their upcoming tour with New Kids on the Block and 98 Degrees (stay out of it, Nick Lachey!), they still managed to find time to headline a February show in Moscow’s Crocus City Hall which–according to The Moscow Times–will serve as part of Putin’s ongoing PR campaign urging Russians to have more kids so the country can be more “influential.”

If you can’t see the connection between point A and point B, then you must not have lived through the early 90′s.

We only have two questions: Since when did Boyz II Men turn into a trio? And what happened to the slow-jam guy with the cane and the Barry White bass? He was all about making babies…

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