BP is looking for one lucky person to serve as the company’s new head of global communications. The search is an attempt to rebuild the company’s reputation, which has been devastated by the oil spill in the Gulf. The Telegraph says the company has enlisted headhunters to aid in the search. Andrew Gowers, the company’s current head of media relations, is not expected to be impacted by the new hire. Perhaps you have a friend (or an enemy) you’d like to recommend?
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The account is actually a spoof of an insensitive BP publicist. (Example: “Attention lazy fishermen! If you won’t clean our mess, we’re taking your money. Fair is fair. http://ow.ly/27SJF,” posted on July 7.) Earlier this year, the identity of @BPGlobalPR remained a mystery, even as the tweets made news. During the interview with The Awl, Simpson says he had a team of 15 who worked with him to maintain the account. One re-tweet by Roger Ebert, and the number of followers took off, reaching more than 180,000.
Asked where he got the idea to start the account, Simpson responded, “It was very obvious to me BP was more worried about its image than about actually letting people see and understand what was happening on the Gulf.”
Ultimately, he had to admit that the site was a parody. Still, the New York Times was interested and wrote a story about the account. For those interested, the actual BP Twitter account is BP_America.
[Image via The Awl]
To no one’s surprise, BP has fallen off the list of Interbrand‘s “100 Best Global Brands.” While BP’s issue is a unique disaster, the 11th annual ranking saw a number of companies suffer because of the economic crisis. Toyota, at number 11, also took a hit due to this year’s recall.
Interbrand’s methodology for the ranking includes three key factors: financial performance, role of the brand in purchasing decision, and strength of the brand for future earnings.
At number one for the 11th straight year is Coca-Cola. Technology brands continue to have a strong showing with IBM at number two, Microsoft at three, and Google at number four. HP cracked the top 10 for the first time at number 10 and Apple came in at number 17.
The Congressional Committee on Energy and Commerce has asked BP to report how much money the company has spent on advertising since the beginning of the oil spill disaster on April 20. The numbers were due on August 16, but so far BP hasn’t provided any.
With some speculating that the company has spent millions in the 18 weeks since the spill, the question for some is whether that money could’ve been better spent.
“In a crisis, issue-based advertising is essential. You have a relationship with your customers, and implied in that relationship in the 21st century is a conversation,” he said.