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Posts Tagged ‘Brad McCormick’

Roll Call: C&W, Workhouse, 20th Century Fox, and More

Cohn & Wolfe has announced three executive changes. Brooke Hovey was promoted to EVP of the digital practice in the Americas, a new position. She’ll be responsible for accounts across North America and Latin America based out of Austin, TX. She was previously MD of that office and SVP of the practice. Also in the digital area, the firm has hired Brad McCormick as EVP, MD of the Austin office and senior digital strategist. He was previously EVP and global digital director at Porter Novelli. And Katy Kelley has been named VP of global marketing and communications responsible for promoting C&W’s reputation in the digital arena. She was most recently VP of corp comms at Ruder Finn. According to the executive announcement release, the firm’s digital business has experienced a “double-digit growth” in the past 20 months.

Workhouse PR has added actor Matthew Modine to its roster of clients. As AOR, the firm will work on publicity for Modine, his projects, and charitable causes. Modine is known for his roles in Full Metal Jacket, And the Band Played On, and a number of theater and directorial roles.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Sentiment Analysis: ‘A Powerful Tool to Uncover Trends, But Humans Are Still Needed to Dig Below the Surface’

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[L to R: Bradley Honan, SVP, StrategyOne; Suresh Vittal, VP and Principal Analyst, Forrester Research; Greg Radner, Global Head of PR Services, Thomson Reuters; Brad McCormick, EVP and Director of Digital, Porter Novelli; Karla Wachter, SVP, Waggener Edstrom Worldwide]

This post was written by Nancy Lazarus, contributor to PRNewser.

At the Sentiment Analysis Symposium in New York on Tuesday, a panel of PR executives weighed the pros and cons of this complex method of evaluating online and social media content.

The panelists agreed that the value of sentiment analysis is enabling the tracking of a wealth of online conversations. However given its limitations they recommended its use in conjunction with other research techniques.

Bradley Honan of StrategyOne summarized the evolution. “We’ve gone from traditional market research to media monitoring to mining data that helps formulate business and communications strategy.”

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How to Get a Job in Social Media: Porter Novelli

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We’ve noticed that in the advertising and public relations industries, agencies are increasingly on the lookout for professionals experienced in social media. We can argue the merit of who has social media expertise and who doesn’t later. For now we want to know: what are agencies and their clients looking for in this burgeoning field?

Over the next few days PRNewser and AgencySpy will run interviews with major agencies seeking social media hires. These are not exhaustive interviews, just 10 quick questions aimed at peeling the lid back. Hopefully the questions we asked will help you guide your career path, if social media is part of it. Today, an interview with Scott Grubin, chief talent officer at Porter Novelli.

PRNewser: What are the core skills of the social media staffer?

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