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Posts Tagged ‘Bradford Williams’

Consumers Push Technology PR Past ‘Techno Speak’

Where technology was once only for geeks, now digital gadgets are for everyone, from small children keeping busy at the supermarket to grandparents Skyping their grandkids. We had a chance to talk with Bradford Williams, president of Weber Shandwick‘s North American tech practice, and Heidi Sinclair, president of the firm’s global technology practice, while they’re visiting New York, and they were squarely focused on this intersection between even the highest of technologies and the consumer.

“It’s a reversal of the tide of where technology comes from,” said Williams. “Previously, it came from big business. Now, the most dominant technology is coming from the consumer area, like the iPhone and the iPad.”

For example, when mobile first caught on 30 years ago, it was a business tool. Today, of course, it’s for everyone.

“RFPs that we’ve seen from the last month or two seem hi-tech, but when you dig in, they have apps or some other little piece where the company has to talk to consumers,” said Sinclair, who referenced the “consumerization of IT.”

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Roll Call: Groupon, Hetrick Communications, LinkedIn, and More

Groupon’s director of comms Bradford Williams has stepped down after only two months. According to Business Insider, there was some disagreement between Williams and CEO Andrew Mason over the way issues should be handled, one specific example being a “leaked” memo last week during the company’s pre-IPO quiet period. BI points out that Groupon has been taking some heat over business information revealed in the IPO paperwork.

One of Indianapolis’ major PR and advertising firms, Hetrick Communications, is closing at the end of September. Founded in 1994, president Bruce Hetrick said there simply wasn’t enough business to keep the doors open. Clients have included Indiana University and Atlas World Group. [via Indianapolis Business Journal]

Matt Sonefeldt has been named IR manager at LinkedIn, the first person to hold this in-house position at the newly-public company. He’ll report to CFO Steve Sordello. Sonefeldt is new to IR, but comes from Capital Research where he was a buy-side analyst. Marilyn Lattin, head of Investor Communications, an IR firm, handled investor relations during the company’s IPO. [via Inside Investor Relations]

Eric Villines has joined MWW Group as GM of the firm’s Seattle office and deputy head of the firm’s global tech practice. He’s been with the firm since 2006.

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Yahoo Names New PR Head


A few weeks ago we asked the question: “Who Will Be Yahoo’s Next VP of Corporate Communications?” This was after current PR head Bradford Williams was let go from the company and a replacement had yet to be named. One commenter said, “Yahoo has hired Heidrick and Struggles in Chicago. They want a young person with Global experience. Minority preferred.”

Of course, the master of reporting Yahoo’s internal workings, Kara Swisher of AllThingsD is the first to have an internal memo announcing former NetApp VP of corporate relations Eric Brown has been named the post. The connection: Yahoo marketing head Elisa Steele used to work with Brown at NetApp and Yahoo CEO Carol Bartz has served on the company’s board.

You can view the entire memo here, which includes this interesting tidbit that Brown has a “bad habit of eating ice cream in bed while reading my Kindle and surfing the web.”

Who Will Be Yahoo’s Next VP of Corporate Communications?


Bradford Williams, Yahoo’s Vice President of Corporate Communications, left the company in late April, according to The Wall Street Journal. Williams’ LinkedIn profile doesn’t list a new position as of yet, and Yahoo hasn’t made any announcements about a replacement.

Who do you think will get the position? It reports directly to Yahoo CMO Elisa Steele, meaning the new hire, if Yahoo makes one, will be just two steps away from f-bomb dropping, but seemingly popular with shareholders CEO Carol Bartz. Your tips are welcome, anonymity guaranteed.