Where technology was once only for geeks, now digital gadgets are for everyone, from small children keeping busy at the supermarket to grandparents Skyping their grandkids. We had a chance to talk with Bradford Williams, president of Weber Shandwick‘s North American tech practice, and Heidi Sinclair, president of the firm’s global technology practice, while they’re visiting New York, and they were squarely focused on this intersection between even the highest of technologies and the consumer.
“It’s a reversal of the tide of where technology comes from,” said Williams. “Previously, it came from big business. Now, the most dominant technology is coming from the consumer area, like the iPhone and the iPad.”
For example, when mobile first caught on 30 years ago, it was a business tool. Today, of course, it’s for everyone.
“RFPs that we’ve seen from the last month or two seem hi-tech, but when you dig in, they have apps or some other little piece where the company has to talk to consumers,” said Sinclair, who referenced the “consumerization of IT.”