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Posts Tagged ‘Brand Keys’

‘Most Patriotic Brands’ List Is Almost Completely Arbitrary

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The 4th of July Holiday is over, but we can still talk about which brands benefited the most–and we don’t mean which ones built particularly brilliant campaigns around the event; we mean which brands benefitted from being identified as distinctly American and therefore “patriotic.”

We’ll review five of the top ten placements on a completely subjective measure of patriotism: a survey conducted by the people at the firm Brand Keys and summarized in a Forbes post last week.

So why are these brands seen as “most patriotic?”

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2014′s 10 Least Engaging Brands

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Who’s having a great 2014 so far? Airbnb, Snapchat and even—dare we say it—Facebook are doing pretty well. But what about the other side of the brand equation?

Customer loyalty consultancy Brand Keys and reporter Truman Lewis of Consumer Affairs recently published a list of 2014′s least engaging brands, which we reviewed to try and figure out why these companies are having a bad year.

Brand Keys president Robert Passikoff says the market itself often provides the best evidence of consumers’ brand assessments, and these brands’ recent performances just don’t measure up.

The bottom ten, from worst to least bad, after the jump.

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