If you work in marketing, remember: there is no such thing as a *bad* 9/11 tribute. Throw it out there, see what works.
— Philip Bump (@pbump) September 11, 2013
He’s joking, BTW. And if you didn’t see this post coming, then you must not have logged on to Twitter today. It really does seem like every. single. brand. has taken the opportunity to piggyback off this twelfth anniversary of 9/11 in order to increase exposure…or something like that. Here’s the tweet that’s been irritating everyone in media:
The image was tacky, sure—and the social team quickly issued an apology and deleted it.
We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy.
— AT&T (@ATT) September 11, 2013
But is AT&T the worst offender? And how terrible are these brand posts, really?