Apple leads the sixth annual BrandZ report put out by WPP research firm Millward Brown. The brand, valued at $153.3 billion, overtakes Google, which is valued at $111.5 million. Google is still tops as the most desired tech brand.
Apple’s value spiked 84 percent with help from the iPhone and iPad. Facebook debuts at number 35 on the list, increasing 246 percent in brand value over the past year. According to BrandZ, Facebook’s rise as an aggregator is significant. Perhaps we’ll see yet another changing of the guard next year?