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Posts Tagged ‘BrandZ’

Google Tops Apple On ‘Most Valuable Brand’ List

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The 2014 BrandZ Top 100 Most Valuable Global Brand analysis has declared Google the most valuable brand in the world, pushing Apple out of that top spot for the first time in three years.

According to the report, which is conducted by Millward Brown and commissioned by WPP, Google’s brand value went up 40 percent last year to $159 billion, while Apple saw its brand value drop 20 percent to $148 billion. Adweek attributes Apple’s fall to “the company’s well-publicized recent lack of innovation.” Meanwhile, Google has been on a tear with things like Google Glass, the growth of Android products and other innovative products.

CNN playfully points out that the report will “change virtually no minds in the tech world’s long-running battle of fan loyalty.” But it may put an exclamation point on all the buzz about Apple needing a new product (or two) to get its brand mojo back on track.

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Apple Charges Ahead of Google on Brand Ranking Chart

Apple leads the sixth annual BrandZ report put out by WPP research firm Millward Brown. The brand, valued at $153.3 billion, overtakes Google, which is valued at $111.5 million. Google is still tops as the most desired tech brand.

Apple’s value spiked 84 percent with help from the iPhone and iPad. Facebook debuts at number 35 on the list, increasing 246 percent in brand value over the past year. According to BrandZ, Facebook’s rise as an aggregator is significant. Perhaps we’ll see yet another changing of the guard next year?

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