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Posts Tagged ‘Breast Cancer Awareness Month’

Will the ‘Angelina Effect’ Spread Far and Wide?

angelina1Angelina Jolie made the stunning announcement last May that she had a preventative double mastectomy after genetic testing found that she had an 87 percent chance of developing breast cancer. In the months since, studies show that the number of women having that genetic test has doubled in Britain. Researchers found that at 21 medical centers, there were 4,847 requests for the tests in June and July 2013. There were 1,981 requests for the same time period in 2012.

“The study of the so-called ‘Angelina effect’, published in the journal Breast Cancer Research, credited Jolie’s glamorous appearance and relationship with Hollywood actor Brad Pitt for helping to lessen women’s fears about surgery,” reports Thomson Reuters.

Earlier this month, a similar increase was found in Canada. With Breast Cancer Awareness Month coming, the timing of this news could generate further interest in this testing.

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The NFL Still Deserves Bad Press for Breast Cancer ‘Pinkwashing’

NFL breast cancer2As the month of October winds down it’s time to revisit what is becoming an annual controversy involving breast cancer, the National Football League and “pinkwashing.”

A year ago Business Insider reported that only 8% of the proceeds from the sale of the NFL’s “A Crucial Catch” breast cancer awareness products go to the American Cancer Society, and this year the same author followed up with a variation on the story, this time calling the total “shockingly small“. The league didn’t dispute these numbers but simply said that it raised a total of $3M from 2009 to 2012, which isn’t too terribly impressive for a business that expects to reach $25 billion in revenues by 2027.

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Nudists Remind Us it’s National Mammography Day

In what could have been a wildly shareable piece of social content, the American Association for Nude Recreation mentioned in passing on their Facebook page to the tune of just 5 Likes at presstime: “Today is National Mammography Day.”


Now that we have your attention, here’s something of note from

Q: Does the Affordable Care Act restrict my ability to get a mammogram?

A: No. In fact, the law requires insurers to cover mammography, with no cost-sharing, every one to two years for women starting at age 40. Medicare fully pays for mammograms once every 12 months with no upper age limit.

Read through the entire post for more information on the critical need for regular mammograms, including links to resources, and misinformation to avoid on the subject.

Thank you nudists for propelling this message. For the record, the AANP, established in 1931, provides advocacy, public education and improved conditions for letting it all hang out in North America. They boast 40,000 members (and 7,349 fans on Facebook) who enjoy the “relaxed, all-natural environment” offered at 260 clubs coast-to-coast.

Dial 1-800-TRY-NUDE for more information.

Which Beauty Brands Have the Best Breast Cancer Awareness Month Campaigns?


October is Breast Cancer Awareness Month, and while the NFL might not be as generous as we’d hope in donating to related causes, some beauty brands are. We’ve gathered a few dedicated companies listed by different publications to see which ones are going above and beyond on the breast cancer PR front.

The New York Times lists:

Lucille Roberts adds a few more:

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NFL’s Breast Cancer Campaign Is Not Particularly Charitable

Last week we joined a group of voices in questioning whether Breast Cancer Awareness Month and its primary sponsor, Susan G. Komen for the Cure, have lost a bit of focus in recent years.

Aside from the political squabbles that arose over the conflict between Komen and Planned Parenthood, many observers argue that what started as a movement to benefit the millions who struggle with breast cancer every year has descended into a celebration of consumerism marked by the official (and unofficial) promotion of products and services ranging from underwear to alcoholic beverages to streaming adult video (the website, which features exactly the kind of content you’d expect, plans to donate one penny to Komen for every 30 views of one of its…breast-themed videos).

The question at the middle of this debate: How much of the money donated to Susan G. Komen for the Cure and associated charities goes directly toward real-world cancer research–and how much of it goes back into subsidizing the PR efforts of Susan G. Komen and its many related for-profit partners and properties?

A report filed last week by Business Insider concerned one of Breast Cancer Awareness Month’s most prominent promoters: the NFL. While the article isn’t quite damning, it does provide ammunition for those who argue that the NFL and other companies involved in the “pink” campaign may not be as generous as they seem.

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Has Breast Cancer Awareness Month Lost Its Focus?

We all know that October is Breast Cancer Awareness Month, and here at PRNewser we’ve written quite a bit about prime sponsor Susan G. Komen for the Cure’s recent PR upheavals.

Today we bring you an interesting, apolitical angle from blogger and breast cancer survivor Lisa Bonchek Adams. She believes that the Komen group lost its focus some time ago—and that the value of Breast Cancer Awareness Month has declined in turn.

Instead of focusing so intently on finding a “cure” rather than effective treatment, not to mention selling “everything from Kentucky Fried Chicken to alcoholic beverages to its own perfume while simultaneously trying to prevent anyone else from using the phrase ‘For the Cure’”, Adams believes that Komen and its many supporters should focus on the emotional side of the disease. More attention should be paid to the post-op experience that every breast cancer survivor goes through in addition to the damage it inflicts on affected families and the ongoing struggles of those, like Adams, who endure metastatic breast cancer diagnoses.

Many commentators continue to decry Komen’s focus on consumerism and profit, which seems to have intensified with time. Our favorite statement may be this 2011 “Wag of the Finger” clip in which Stephen Colbert shames the group for spending more than $1 million in donor funds (!) to sue other charities for using the phrase “for the cure”:

What do we think? Political affiliations aside, has Breast Cancer Awareness Month turned into a big sell-a-thon? Have Susan G. Komen for the Cure and its many, many sponsors begun to miss the point?

Komen Runs Big-Budget Damage Control Campaign

You may remember that Susan G. Komen — the company responsible for turning October (Breast Cancer Awareness Month) into a sea of pink– pulled funding from Planned Parenthood  back in February, resulting in a tidal wave of outrage. The hypocrisy of Komen, which urges women to be screened for cancer, pulling funding from an organization that provides access to cancer screenings and preventative education for underprivileged women proved too much for many to swallow. Komen eventually reversed its decision, but the move came too late for many former supporters.

As the company gears up for this year’s Breast Cancer Awareness Month, many in the industry doubt whether the brand can recover its damaged image and retain corporate sponsorships. For that reason, this year’s campaign will focus on salvaging Komen’s credibility where past efforts leaned more toward educating women about screenings and inspiring others to join the fight by purchasing branded items and participating in sponsored races. So will it work?

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