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Posts Tagged ‘Brendan Daly’

Health Care Industry, PR Pros Prepare for Tomorrow’s SCOTUS Ruling

Tomorrow is another big day for the Supreme Court, with the ruling on the Affordable Care Act, President Obama’s health care reform legislation, coming down. Everyone will be impacted either which way the decision falls — families, the elderly, those without health insurance, and all of the companies involved in providing, managing, and paying for health care. Those companies, and their PR consultants, have the tough task of preparing for the unknown.

“We’ve been counseling our clients to get out ahead of the decision,” Brendan Daly, EVP and national director of corporate and public affairs at Ogilvy Washington, told us in an email message. “Several health insurance companies proactively communicated that, regardless of the Supreme Court’s decision, they would continue popular provisions of the health care law, such as allowing children to remain on their parents’ plan until age 26.”

“No matter how the court rules, the future of health care is changing,” he continued. “Companies should focus on communicating about their contribution to transforming the health care system – how they are working to improve health care delivery and quality of care, while working to reduce costs and waste.”

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Komen for the Cure Starts On the Path to Recovery

Susan G. Komen for the Cure (SGK) founder and CEO Nancy Brinker and the organization’s president Elizabeth Thompson held a conference call on Saturday with affiliates to work on a path out of the PR mess the group got into last week when it announced it would cut funding to Planned Parenthood. After lots of mixed messages and backlash, the organization has backed off of its plans, but the job of rebuilding the trust and goodwill of supporters is just beginning.

Ogilvy PR VP Brendan Daly confirmed with The Washington Post that he was brought in last week to help. Former George W. Bush press secretary Ari Fleischer is also lending his crisis comms expertise where necessary. Still, the WaPo article brings up issues that the organization could have with corporate partners and others going forward.

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Pelosi Comms Director Headed to Ogilvy

Brendan Daly, communications director for Speaker of the House Nancy Pelosi, will join Ogilvy Washington as EVP and national director for public affairs. Daly will lead the firm’s public affairs offering from D.C.

He has worked with Pelosi since 2002. “Brendan has been an essential part of my team for nearly a decade, and his leadership, hard work, and dedication have been essential to the progress we have made on behalf of the American people,” Pelosi said in a statement. This is Daly’s first job in the private sector, Politico writes.