Today in It Actually Could Be You News: Some guy named Brett Cohen (who turns out to be a comedian and “web radio host”, surprise surprise) managed to pull a prank on Times Square tourists by convincing them that he was some kind of celebrity and recording their thoroughly embarrassing reactions with the obvious intention of creating a viral video…and we fell for it. The resulting 4:25 is worth a glance:

OK, we feel like we’re missing some crucial details from this story (and we can only hope that most of these victims were very drunk): Read more