When last we checked in on Rush Limbaugh, Georgetown Law student Sandra Fluke was dismissing his half-assed apology for the disgusting attack against her on his radio show and eight advertisers had  pulled their dollars. That number has now climbed up over 100.

Among those who have cancelled is Premiere Networks, Limbaugh’s syndicator, which is pulling its barter ads for the next couple of weeks. Think Progress says it has an internal memo listing dozens of advertisers that want to pull their ads, including Honda, Sony, and Clorox. Gloria Steinem and Jane Fonda have called for Limbaugh to be pulled off the air entirely.

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