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Posts Tagged ‘Brian Perkins’

In Which We Sample Budweiser’s New ‘Craft’ Beer Offerings

Screen Shot 2013-11-12 at 2.31.01 PMShocking Confession: We like beer. A lot.

Now that we got that out of the way, let’s review some other facts: Bud Light is the best-selling beer in the world by a fairly wide margin, and when you ask someone to name the prototypical American brew they will, more often than not, say Budweiser.

At the same time, lots of small-label “craft” beers have begun earning greater market share in recent years, so Anheuser-Busch InBev decided to offer customers a little variety with a “brewmaster innovation platform” called Project 12 whose biggest product so far has been Budweiser Black Crown.

Bud’s latest step in the Project 12 campaign is a little different: it’s an experiment designed to “[expand] the brand’s offerings” by dipping a toe in that craft barrel while armed with descendants of the original Bud yeast cultures.

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We had a chance to both sample the beers and speak to Budweiser VP Brian Perkins about the campaign. His comments and our completely objective critical review of the new suds after the jump:

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Cannes Recap: High Hopes For PR Agencies; Maybe Next Year?

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This was supposed to be the year that PR firms made a splash at what has traditionally been the advertising industry’s hottest party: The Cannes Lions International Advertising Festival.

Although PR category submissions were up 32%, many of the PR awards actually went to advertising agencies.

While PR agencies overall didn’t have a strong showing, it should be noted that this is only PR’s second year at a party that advertising has been hosting for the past 57.

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