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Posts Tagged ‘Brian Stelter’

Talking New Media Reporting at Publicity Club Of New York Luncheon

There are no “deadlines.” Twitter is our number one source for getting news. We’re all kind of working 24-hours a day. Those were just some of the statements made at the Publicity Club of New York’s “New” Media Beat luncheon today.

Featuring David Kaplan of PaidContent, Nicholas Carlson of The Business Insider, Mediaite’s Rachel Sklar, The Huffington Post’s Danny Shea and The New York TimesBrian Stelter, the panel dug into what “reporting” means and how it has completely changed in the digital, social world.

PRNewser attended and live-tweeted the event. You can checkout the complete stream here and our updates here. After the event, we caught up with Huffington Post Media Editor Danny Shea for a brief video interview in which he described how he uses social media for sourcing stories, what some of the best PR pros do to get his attention and if PR is doing a good job of communicating in the real time, 24/7 news environment.

Chevron Asks: Would You Believe This Man If He Appeared On Your Local News?

The oil giant is hoping the answer to that question is yes, as they created an extensive video rebuttal to a “60 Minutes” report that The New York TimesBrian Stelter calls, “potentially damaging…about oil company contamination of the Amazon rain forest in Ecuador…”

The report states a verdict on a case that would cost Chevron $27 billion, “the largest environmental lawsuit in history,” is coming soon, according to correspondent Scott Pelley. The host of the video is Gene Randall, a former CNN correspondent turned corporate consultant.

According to Stelter, “The Chevron video never directly claims to be journalism. But a casual viewer could be swayed by the description – ‘Gene Randall reporting’ – and the journalistic devices used, including file footage of the rain forest and over-the-shoulder interviews with experts…Mitch Anderson, a campaigner for Amazon Watch, said that Chevron had resorted to ‘embarrassing public relations tactics.’”

So far, the numbers tell the best story. The “60 Minutes” segment had 12 million viewers, while the Chevron video has just over 2,000 views on YouTube. View the “60 Minutes” segment below.