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Posts Tagged ‘Brian Tierney’

PR Chairman Sued for Using His Own Name

Brian Communications GroupToday in Inside Politics: Philadelphia’s Tierney Communications filed suit against its own former CEO Brian Tierney in a case amusingly titled Tierney vs. Tierney. His offense? Using his own name.

When Tierney left his old firm, he apparently agreed not to use the name Brian Tierney “for a public-relations, marketing or advertising business”, even going so far as to tell The New York Times that there were “millions and millions of reasons” for the agreement. While he initially sidestepped this formality by omitting his surname from the title of his newest endeavor, his former company now takes issue with the phrase “A Brian Tierney Company” appearing below its logo; the fact that he owns the URL briantierney.com may also violate that preexisting agreement.

According to the suit, Tierney plans to use this obfuscation to “confuse clients and prospective clients”, effectively diverting business away from The Tierney Group.

PR pros: what do we think of this suit? It’s all a bit convoluted, isn’t it?

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The Former PR Executive Trying To Save Philadelphia’s Newspapers

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PRNewser has been covering Brian Tierney for quite some time. The former head of now Interupblic-owned Tierney Communications is putting up a battle to keep Phiadelphia’s major newspapers, the Inquirer and Daily News, out of the hands of creditors who have allowed them to stay alive.

In a profile this week, The New York TimesDavid Carr calls Tierney, “the kind of newcomer that longtime newspapermen love to hate. He’s slick, he cut his teeth in public relations, and he loves to wrap his mouth around a catchy phrase.”

Regardless of whether longtime newspapermen love or hate Tierney, his quest to keep Philadelphia’s newspapers out of the hands of creditors is coming to a climax, as Carr reports.

Brian Tierney’s Business & PR Plan for Philadelphia Papers

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The PR man-turned media mogul Brian Tierney is hoping to save his Philadelphia Daily News from extinction, and keep ownership of it, and the Philadelphia Inquirer and combined site Philly.com local, through a restructuring and PR push, according to an interview with PoynterOnline.

Tierney, with homebuilder Bruce Toll and a group of his former clients bought the papers from McClatchy in 2006 for $562 million. We all know what happened to the newspaper industry since then. The new group hoping to save the papers includes Toll as well as an unnamed “rich guy” referred to as “Penn Matrix.”

The former head of Philly’s biggest agency Tierney Communications (now part of Interpublic [NYSE: IPG]) filed a plan that promises to generate $92 million in revenues, while also running full page ads and launching a Twitter feed and Facebook Page to “Keep it Local!”.

As Poynter’s Rick Edmonds points out, the audience for this PR campaign comes down to one: the bankruptcy court judge.

Related reading on FishbowlNY: Local Newspapers Fight To Survive, But Are They Going About It The Right Way?