For example, a green initiative will be incorporated into the storyline of the program Chase. Law & Order: Los Angeles, Parenthood, and The Office will be among the other shows acknowledging the special week.
Posts Tagged ‘Brian Williams’
First on PRNewser: Summer Wilkie has joined the NBC News team as Senior Manager, Communications. Wilkie is overseeing the PR for “Nightly News with Brian Williams,” among other projects and initiatives within the News division.
She will report to Lauren Kapp, Vice President of Communications for NBC News. Previously, Wilki was at Oxygen for nearly eight years covering public affairs, corporate communications and PR.
If you’re looking for marketing around Volkswagen’s new GTI car, you’ll only be able to find it on the iPhone. And of course, the slew of media coverage the brand has received for launching its latest model only on the iPhone.
Brian Williams, Group Vice President in the Consumer Marketing Practice at MWW Group leads the Volkswagen account. He told PRNewser that with the target audience for this campaign – 21 to 39 year olds – research showed the demographic is very close to their mobile devices. “They are rarely more than five feet away from their phone,” he said.
The concept of launching only via iPhone was put together by VW and their mobile agency, AKQA. They asked MWW, “would this stand as a successful launch and do we have a news story here,” to which the agency said yes. “No auto company has ever relied solely on a mobile app to launch,” Williams said.
As part of the campaign, consumers who play the racing game via the application will be entered to win one of six custom GTI’s. Each week VW will announce one award winner, which “helps keep PR alive,” said Williams. The six week campaign began with a launch event last week attended by 115 journalists, bloggers and online influencers. Since then, the application has been downloaded more than 700k times and is the number one free application on the App Store. “Media has embraced the idea of a mobile only strategy” Williams said.
Most publicists would consider it a success to book a client [especially a non-A-lister] on a few national TV appearances. Jon Bon Jovi, on the other hand is getting an entire network. TVNewser has the details on Jon Bon’s deal with NBC Universal to promote his new album, which includes appearances on, “The ‘Today’ show, ‘The Tonight Show,’ ‘The Jay Leno Show’ and ‘Saturday Night Live’ — and even an interview on the ‘NBC Nightly News’ with Brian Williams.
Writes TVNewser’s Kevin Allocca, “Singers often appear on TV news programs to promote their work or causes, but an elaborate arrangement like this including both entertainment and news programs is uncommon.”