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Posts Tagged ‘Brooklyn’

Martha Stewart, Hipster Queen?

Martha Stewart and Jim CramerIf we were drawing up a profile of the world’s most passionate Martha Stewart fan, we probably wouldn’t include details like tattoos, punk rock and artisanal pickling.

Yet the reigning queen of domesticity seems to have acquired a few admirers on the underside of the pop culture spectrum—the number of under-34’s visiting her main website jumped 40% each month this year. A fascinating profile in this weekend’s The New York Times finds a slew of young(er) creative types living the post-collegiate dream in the East Village, all inspired by Stewart’s “emphasis on craftsmanship and perfectionism.”

Martha Stewart Living editor in chief Pilar Guzman is all over this newly discovered lifestyle trend, proclaiming his readership to be “the intersection between Colonial Williamsburg and Williamsburg, Brooklyn”. And our home borough does indeed appear to have birthed a few Stewart-themed “meet-up groups” for knitters, cooks and DIY interior decorators.

(Just to clarify: the fact that we live there doesn’t make us one of those people.)

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Brooklyn = ‘Authenticity?’

If you were to free associate with “Brooklyn,” would the first word to tumble off your lips be “authentic?” That’s what a couple of branding experts say is the borough’s appeal.

For those unfamiliar with the BK, it’s home to noted restaurants and bars, hipsters, writers, and probably the guy at left. But as with all things, what makes the “cool” list has as much to do with how it’s perceived as what it is. So even if you’ve never visited, you may think you already have a sense of the place based on all the products and babies named after it, from Brooklyn Brewery beers, to pickles from the Brooklyn Brine Co., to Victoria and David Beckham’s son.

And just like Brooklyn Beckham, more things are being named Brooklyn that aren’t actually there. That has spawned the “Brooklyneer.”

“A Brooklyneer is anyone who creates, produces, admires Brooklyn,” the owner of the Manhattan-based Brooklyneer bar told the New York Post.

This “branded Brooklyn” topic has come up before. But as someone who’s from Brooklyn, I can tell you it was pretty cool even before marketers and bar owners decided it was.

[image via]