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Posts Tagged ‘Brownstein Group’

Roll Call: FleishmanHillard, Fenton, Steinreich Communications Group, and More

FleishmanHillard has announced new leadership for its global strategic integration team. Stefan Gerard, based in New York, will serve as the firm’s global strategic integration lead. In addition to this role, he will lead the New York office’s brand marketing group. Gerard, a senior vice president and senior partner, has helped lead the agency’s strategic integration practice in the Americas since joining the firm in 2010. He brings to the position a unique mix of multidisciplinary experience across advertising, public relations, digital content, brand strategy, consumer research and experiential activation. In his expanded role as the global lead, he is responsible for developing and managing the structure and strategy for the firm’s large-scale client engagements that span geographies and disciplines, as well as overseeing the integration of creative and planning disciplines into the firm’s overall offering. (Release)

After nearly 33 years as CEO of his own firm, David Fenton has sold the agency and appointed a new chief executive. His own role will shift to one of chairman, effective immediately. Former Billboard editorial director Bill Werde has taken on the role of Fenton‘s new CEO. Werde most recently worked on new business opportunities at Guggenheim Digital, which oversees Billboard, Adweek, and The Hollywood Reporter. Fenton sold the agency to two new owners, Craig Leach, CEO of Graham-Pelton, and James Marcus, director at Graham-Pelton Consulting and former head of Fenton Studios. With the buyout, Fenton has joined Collegium, a network of cause-related agencies, which Leach and Marcus launched about nine months ago. (PRWeek)

Steinreich Communications Group, Inc. has announced that Ariella Steinreich joined the firm as media relations director. Steinreich will be responsible for providing media strategy and counseling, as well overseeing the integration of traditional and social media campaigns. Steinreich most recently was a senior associate at Burson-Marsteller where she handled global media relations for several of the agency’s clients. Prior to this position, she was at Kwittken, where she also handled media relations.

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Roll Call: Tribal Worldwide, Brownstein Group and BBDO

Tribal Worldwide has appointed Josh Stein as creative director. In his new role, Stein will lead the agency’s award-winning creative department providing digital solutions for the agency’s clients, including McDonald’s, Canadian Tire, Google, Johnson & Johnson and more. Most recently, Stein was creative director at BBDO Proximity providing his expertise to various brands and acted as the global digital creative director for Gillette. (Release)

Brownstein Group announced that Darcy Soper has joined the agency as creative director. In her role, Soper will oversee creative strategy, concepting and execution for the IKEA account. Soper comes to Brownstein Group from QVC Network, where she served as brand creative director, responsible for concept and execution of seasonal multi-platform branded campaigns for the multi-media retailer. Prior to QVC, she spent close to five years in art/design director roles at Condé Nast Publications, overseeing art and promotions materials from concept to print for several of its flagship magazines, including Domino, Teen Vogue and Self. (Philadelphia Egotist)

Greg Hahn has been named chief creative officer of BBDO New York. Hahn joined BBDO New York as an executive creative director in 2005. Over the past eight years, he’s worked on AT&T, FedEx, GE, HBO and more, creating and delivering effective and famous work such as “HBO Imagine,” “Solutions that Matter” for FedEx, “Rethink Possible” for AT&T including the “New Possible” for the Olympics, the online series Daybreak and the Valentine’s Day promotion, “Shout it from the Mountaintop.” Prior to joining BBDO, Hahn worked with Lubars at Fallon, Minneapolis creating well-known work for Citibank, Timberland, EDS’ “Catherders,” BMW Films and Sports Illustrated. (SHOOT)

Spin the Agencies of Record

Doesn't sound like jazz to me.“One chord is fine. Two chords are pushing it. Three chords and you’re into jazz.” – Lou Reed

Workhouse Public Relations has been chosen as the PR/marketing AOR for Genesis Publications, a publisher of limited-edition books. Its first project will be to promote the launch of Transformer, a book/record package documenting the period from 1972 to 1980 that began with the titular album and helped establish Lou Reed’s solo career via “Satellite of Love” and his biggest hit, “Walk on the Wild Side”. (If you’re too young to know that tune, just click right here. You’re welcome.)

Most rock freaks probably remember this as the time when the Warhol groupie flirted with cross-dressing under the heavy influence of David Bowie, who was still stuck in his glam phase; we’re amazed that Reed remembers anything at all.

Longtime photographer Mick Rock also participated in the book/record project, as did designer John Varvatos due to his obvious infatuation with Reed’s gender-bending style. The launch happened on October 3rd at Varvataos’ Bowery Boutique, which was previously known as CBGC or “the most disgusting rock club in all of New York City.”

Tech innovation company GlassesOff  has chosen M&C Saatchi PR as its AOR in preparing for a fourth quarter product launch.

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Spin the Agencies of Record

The Marine Stewardship Council has chosen Dentsu Communications after a competitive search. The MSC maintains a labeling system for seafood and eco-friendly fishing. That system was introduced in 1999. Dentsu will plan and execute an educational program that will teach the public about ways to make sustainable seafood a part of their lifestyle.

Burger King has chosen Coyne PR as its AOR after a competitive search. It was announced in July that the fast food company had split with previous AOR, Edelman. Work will focus on corporate and executive communications and comms surrounding nutrition, Ad Age reports. The magazine also says that Burger King has cut back on its PR spend.

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