In continuing coverage of the Starbucks 40th anniversary, The New York Times did a story this weekend that was a professional profile of CEO Howard Schultz, a history of the company, and a profile of the brand and it’s continuing comeback to coffee prominence. If you haven’t read the story, you should, if only to gather ideas for pitching a story like this on behalf of one of your own clients.

But the most interesting quotes in the story came from a Temple University professor, Bryant Simon, who’s written a book called Everything But the Coffee: Learning About America from Starbucks.

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