TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘BSG PR’

PR and Porn Part 2: The Insider

In yesterday’s first chapter of our week-long series “PR and Porn,” we introduced you to Brian Gross: PR pro, agency founder and one of the top publicists currently working in the adult entertainment industry.

Today Brian goes into greater detail about how the industry runs—and points us toward one of his most unique and successful clients.

You may have wondered how the adult film industry looks from the inside. When asked who wields the real power in the business, Brian says:

“It’s definitely the producers—the heads of companies like Adam and Eve, publishers like Larry Flynt at Hustler, etc. You have leaders like John Stagliano of Evil Angel, who almost went to prison for defending his first amendment rights as an artist. Then you have female entrepreneurs like Allison Vivas of Pink Visual who has made her name in the mobile world as well as the production world (Ed. Allison has quite an interesting bio).”

“As a publicist, you find very passionate people in every industry and you cling to them, because you’re excited by their energy and what they’ve accomplished.”

Many of these power brokers, however, have watched in horror over the past few years as the Internet dramatically changed their business model. What began as a huge new revenue stream quickly turned into a nightmare due to an explosion of torrenting and streaming sites. As Brian says, many producers have “had to figure out how to monetize in different ways”, just like the music industry did in the days of Napster.

Copyright infringement is a tough challenge to fight, but Brian notes that “Plenty of people are still doing quite well. The strength of brand and content and marketing prowess is what will make the difference between successful and struggling companies.”

Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

PR and Porn Part 1: The Publicist

Brian Gross, founder and CEO of BSG PRThis week PRNewser is glad to bring you a something a little…different.

Our first five-part series will deal with the PR and communications aspects of an industry often underrepresented at trade shows and conferences: The business of adult entertainment, colloquially known as erotica, smut, blue movies, or just plain porn.

Brian Gross is a consummate professional who plays many roles: founder and CEO of BSG PR, former choirboy with nary a tattoo in sight, dedicated heavy metal enthusiast…and one of the top publicists in the world of X-rated entertainment.  

Today and tomorrow we’ll bring you some of Brian’s insights on working as a representative in one of the world’s more colorful businesses. Then we will present a three-part interview with one of his top clients—a self-made woman who describes in depth the route she took from college English major to the top of the porn pyramid, playing the roles of performer, producer, director, and CEO while remaking a big corner of the industry in her own image.

Brian Gross didn’t just wake up one day and decide to pursue a career in the adult film industry. It all started when he got what we can accurately describe as a dream gig for any red-blooded American boy—promoting rock and roll bands. In his own words:

“I literally started from the ground up. I took an internship with this incredible publicity department at Def American Records when I was 17 years old–and I still have relationships with many of the people I met there today. (Ed. Note the importance of connections.) That led to a job working with the Lollapalooza tour, which led to another job,” and Brian was off and running, representing some of the biggest names in rock.

After taking a short-lived stab at the college life, Brian eventually landed at Elektra Records, where he specialized in publicizing west coast tours by high school heroes like Metallica and Pantera. In the middle of this demanding gig, Brian’s career took a bit of a left turn:

“I got a call from a good friend of mine who was the publicist at Vivid Entertainment, and he was moving to work on the Internet division. I was also close to the brother of the head of the company, and they both recommended me. I was 23 at the time, and when approached with the opportunity to be the head of PR and marketing for the largest adult entertainment company, I only had one question: Why not?”

The move from rock to porn felt natural—and the difference between the industries wasn’t so great, either.

“At its core, it’s all entertainment. To a certain extent, the reality is this: rock star, porn star, what’s the difference? Both are adored–in some of the same crowds.”

Read more