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Posts Tagged ‘Buddy Media’

Buddy Media, Salesforce.com Deal ‘Roughly in Line’ With Other Social Media Marketing Transactions

We tweeted about this previously, but now it’s official: cloud computing company Salesforce.com is buying Buddy Media for $689 million or so. The sale will be official at the end of Q3, October 31, 2012.

“The marketing industry is undergoing the biggest transformation it’s seen in 60 years, and it’s all being driven by the unprecedented growth of social networks,” reads the Buddy Media press release. This transaction is meant to bring together Salesforce’s marketing and monitoring capabilities with Buddy Media’s social marketing platform.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Brands Face Added Challenges Handling Global Social Media

Among the recent stories discussed not only on Facebook but also on RenRen, China’s popular social media platform: Chinese Vice President Xi Jinping’s visit to the U.S.,  Jeremy Lin’s winning record with the New York Knicks, and Malachy the Pekingese dog’s top prize at the Westminster Dog Show.

Social networks launched outside the U.S. that have caught on in other countries were among the topics covered at a panel hosted by Cohn & Wolfe and moderated by Chad Latz, their digital practice president. The event took place during Social Media Week in New York  on Thursday. Global brands’ social strategies, content sharing, global listening, and cause marketing were also on the agenda.

Click through for a few key takeaways.

Three Tips to Increase Sharing on Facebook

Recent research conducted by PR Newswire and Crowd Factory found that Twitter is more effective than Facebook for sharing press releases. In many ways, that’s because Facebook isn’t really designed for this purpose.

“I’m not sure Facebook is often the ideal platform for sharing press releases,” Attention founder and partner Curtis Hougland told us during a phone conversation. It’s a sentiment shared by others we’ve spoken to.

Nevertheless, there are some ways that you can maximize Facebook ‘s ability to share your news.

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The Science Behind the ‘Science of Sharing’

M Booth and Beyond, both Next Fifteen firms, presented the findings of their “Science of Sharing” study this morning before opening up discussion about the social customer and how to reach them to a panel that included Mashable’s Lauren Drell and Google’s senior video strategist Frank Torres.

The discussion started with the findings from the study, but the panel quickly moved on to other matters involving business and social media.

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Guest Post: Three Takeaways from Mashable Connect

Mashable hosted its invite-only Mashable Connect conference last Thursday through Saturday (at Disney World in Florida!), with execs across media, digital technology, and communications in attendance.

Our invite was lost in the mail, but Rob Longert, senior digital media strategist at M Booth, was there to fill us in on some of the goings on. Mashable also gives readers a peek here.

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Tools Round Up: Waggener Edstrom, Docstoc, and More

Waggener Edstrom has introduced Ripple Effect, which determines the influencers with the most impact on a campaign. The tool gathers data with help from a partnership with PostRank, and can show information such as the speed of engagement, where activity is happening, and for how long. Those who attended the keynote presentation by Microsoft’s Adam Sohn caught a glimpse of the tool.

Docstoc is launching its iPad app today, reports TechCrunch. Docstoc Premium is free and provides access to both business content and millions of library documents that can be searched and saved. This is Docstoc’s first mobile app.

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PR Tools Round Up: Visible Technologies, Thomson Reuters, Converseon, and More

-Visible Technologies has launched Visible Intelligence, which will help users better extract social media information. The new technology is part of the company’s overall Social Intelligence platform.

-Thomson Reuters has launched Scoop News, giving users  a customized view of news and information about their company and industry. Scoop News is accessible through the PR Dashboard available on the Thomson ONE Public Relations platform.

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