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Posts Tagged ‘Burson-Marsteller’

Roll Call: C&W, B-M, MSLGroup, and More

Charlotte Chunawala (left) has been named CEO of Cohn & Wolfe India. She’s responsible for leading new business efforts in Asia-Pacific, integrating the Asia-Pacific offices into work done around the world, and for operations in the firm’s Indian offices in Mumbai and Delhi. Cohn & Wolfe India is a new expansion as the firm continues its build-up in Asia. Chunawala was previously the CEO of Good Relations India and was GM of Edelman Brussels.

Burson-Marsteller has named Matt Burns the Southwest public affairs market leader and MD of the public affairs practice for the U.S. Burns was previously the director of comms for UnitedHealthcare Medicare & Retirement. Prior to that, he worked in politics, serving as the director of comms for the Republican National Convention in 2008 and as press secretary for the U.S. Department of Veteran Affairs between 2005 and 2007. [via]

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Roll Call: Euro RSCG PR, Weber Shandwick, GCI Health

Terese Kelly has joined Euro RSCG Worldwide PR as SVP of media. She joins from DiGennaro Communications, where she was senior account director. Prior to that, she was the director of PR for House Party Inc., an event planning company. She has 18 years of communications experience.

Mary Jane Walker has joined Weber Shandwick as SVP of corporate healthcare based out of the New York office. Besides her work on big healthcare clients, Walker will also be helping companies experiencing a major shift, like a CEO change or corporate restructuring. Walker was previously an SVP at Hill+Knowlton Strategies.

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Tommy Bahama Adds B-M to Its List of Firms

Tommy Bahama has chosen Burson-Marsteller as its international AOR, raising awareness for the company as it expands across Asia in 2012 and 2013. Stores are planned in Macau, Hong Kong, and Singapore, with an additional store/restaurant planned for Tokyo.

B-M regional MD Jackie Prince, based in Hong Kong, is leading the account in Asia. MD Danny Phan is a senior rep in Singapore. B-M has been beefing up its consumer roster recently.

Tommy Bahama has 96 locations in the U.S., but these are the first abroad. The company is working with DKC for the launch of its new New York location, which also includes a restaurant and a bar. And Los Angeles-based Orsi PR has been the company’s domestic AOR for14 years.

B-M Names Tech, Consumer Practice Execs

Sabrina Guttman (right) has been named Burson-Marsteller‘s U.S. technology practice chair. She joined the firm in August 2011 as deputy tech practice chair. She’s also the lead on the company’s SAP account.

Guttman went to B-M from Ruder Finn, where she spent a few short months as that firm’s tech and innovation practice leader. She had previously worked at B-M between 2005 and 2007.

The firm has also named Michelle Stevenson MD of the U.S. consumer and brand marketing practice. Her focus in the position will be on sponsorships, celebrity spokespeople, events, and overall brand building. She’ll also be leading the Saban Brands U.S., The San Diego Zoo, and Konami.

Stevenson was previously SVP and global co-chair of Fleishman-Hillard’s FH Entertainment practice where she led the North American communications for Tourism Australia. Her prior experience at The Lippin Group included work with the Emmy and People’s Choice awards. She’ll be based in Los Angeles.

Roll Call: B-M, Krupp Kommunications, Pivotal PR

Navy Reserve Rear Admiral Vic Beck (left) has been named MD of the U.S. public affairs practice at Burson-Marsteller. Beck has been in the Navy Reserve for 25 years and serves as vice chief of information for the U.S. Navy. He’ll be based in Washington D.C. and Boston reporting to the chair of the U.S. PA practice, Nate Tibbits. Beck also has 20 years of public affairs experience working with companies and government organizations.

Krupp Kommunications (K2) has launched a parenting division led by Beth Feldman, former VP of comms at CBS and the founder of RoleMommy.com. The parenting division has already won new business like Zarbee’s and will be working with existing clients like Gaiam and the book Bonding Over Beauty by Erika Katz.

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WPP’s Like-For-Like PR Revenue Up 1.9 Percent

WPP reported a like-for-like revenue increase of 1.9 percent in the public relations and public affairs area for Q1 2012. Revenue for the sector totaled £225 million, or about $365.6 million. In constant currencies, that percentage goes up to 6.8 percent. The company said Burson-Marsteller and Cohn & Wolfe showed the strongest growth. B-M this week announced leadership changes at Proof Integrated Communications and in its consumer and brand marketing practice.

Overall, that means PR and public affairs make up 9.4 percent of total revenue for the company.

Revenue for WPP as a whole totaled about £2.93 billion (about $4.76 billion), up 7.6 percent in pound sterling and 5.5 percent in U.S. dollars. Like-for-like revenue was up four percent.

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Spin the Agencies of Record

Calysto Communications is offering free PR services to 15 companies attending the International CTIA Wireless 2012 conference in New Orleans. The complimentary consultations will take place on May 7 and 8, with each session lasting 45 minutes. “Advise-A-Palooza” will take place in a limo located outside of the Ernest N. Morial Convention Center. Coincidentally, that’s also where we normally have meetings. Anyone wanting to participate should request a questionnaire at adviseapalooza@calysto.com; the deadline is this Friday, April 27 at 4 p.m. Advisors include Laura Borgstede, CEO of the firm, and Kristine Bennett, director of client services. Zeno Group offered complimentary consultations during SXSW last month.

Telefónica Digital, a unit of the Spanish telecom company Telefónica, has chosen Access Communications and Bite Communications after a competitive review. Bite will head things up on the global level and Access will handle North American PR with special attention on Silicon Valley where the company has its venture capital and global partnership groups. [via]

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B-M Names Top U.S. Political Influencers on Twitter

Burson-Marsteller has compiled a list of the 10 most influential political people in the U.S. on Twitter, based on data analysis from Klout.

Members of B-M’s global public affairs practice and its digital team first compiled a list of 1,000 Twitter influencers, then used Klout to narrow the list to the top ten.

The analysis is part of a study called “G20 Influencers,” which you can check out here. That study looks at the loudest voices on Twitter from the Group of 20 nations, including countries across the E.U., Mexico, Russia, and others)

The list after the jump.

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WPP Reports Record Profits, PR Revenue Up 4.8 Percent

WPP earnings today show a 7.4 percent revenue growth, with full-year revenue numbers topping £10 billion (about $16 billion, according to today’s conversion rates) for the first time. Profits also exceeded £1 billion, a first-ever for the marketing giant.

Billings for the company were up 4.9 percent for the year to £44.8 billion (about $71.4 billion). And operating profits reached £1.43 billion (about $2.28 billion).

On the PR and public affairs front, revenue for the year totaled £886 million (about $1.41 billion), up 4.8 percent. WPP firms include Ogilvy PRBurson-Marsteller, and Hill & Knowlton. For more info on WPP’s earnings, click here.

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Research: Corporate Reputations Suffering from Lack of Citizenship Efforts

Burson-Marsteller used last week’s World Economic Forum to reveal results from its Global Reputation Index, research conducted with help from Landor Associates and Penn Schoen Berland.

The Index is based on a point system that evaluates companies and corporations based on performance and citizenship. A big difference in the scores in these two categories show that reputation is suffering from a lack of citizenship and, therefore, trustworthiness.

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