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Posts Tagged ‘Burson-Marsteller’

Roll Call: MWW, Burson-Marsteller and IMM

MWW announced that Robyn Schweitzer has been promoted to vice president. Since joining MWW in 2008, Schweitzer has helped lead award-winning campaigns for a number of MWW’s consumer lifestyle marketing accounts spanning the CPG, food, hospitality and gifting sectors. Schweitzer specializes in integrated marketing communications campaigns and helping brands leverage public relations to work seamlessly in concert with advertising and marketing. Prior to joining MWW, Schweitzer spent four years at RFC&P where she specialized in travel and tourism. Schweitzer earned her bachelor’s degree in public relations from Penn State University. MWW’s award-winning consumer lifestyle marketing practice is comprised of public relations specialists who have extensive relationships with traditional and social media influencers and deep expertise in integrated marketing, brand marketing and product launches. (Release)

Burson-Marsteller announced the addition of two senior directors: David J. Roznowski, APR and Chris Short. Roznowski and Short, who together bring more than 45 years of communications experience to the company, will be based out of Burson-Marsteller’s Chicago office. Roznowski joins Burson-Marsteller as a senior director after a decade in the oil, gas and petrochemical industries, most recently with BP North America in a corporate, internal and crisis communications role for BP’s largest refinery in Whiting, Ind., as it completed a multi-year, multi-billion upgrade. He was also head of corporate communications and community relations for Hovensa, LLC., a joint-venture heavy-crude refinery located on the island of St. Croix in the U.S. Virgin Islands.

With 24 years of experience, Chris Short joins Burson-Marsteller from beverage company Phusion Projects, LLC, the maker of Four Loko, where for the past three years he was vice president of communications. Short has a track record of successfully managing award-winning communications programs for high-profile brands; overseeing the development and execution of business-to-business and consumer-facing campaigns, including national product launches; and managing issues and crises to prevent them from damaging sales or undermining corporate reputation. Before joining Phusion, Short held senior positions at several public relations agencies, including Porter Novelli, Cramer-Krasselt PR, GolinHarris and Cushman/Amberg Communications.(Release) Read more

Microsoft Sticks with Former Clinton Flack for Top Strategic Role

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Microsoft isn’t listening to our advice.

Last week we learned that the company’s new CEO Satya Nadella was supposedly close to dropping former Clinton family flack/Burson-Marsteller head Mark Penn, now known as the guy behind all those anti-Google ads, as part of its brand refresh.

It now appears that Microsoft will take the very opposite approach by giving Penn the chief strategy officer position; he previously served as EVP of ads and strategy.

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Microsoft Might Just Be Done with Former Clinton Flack

When we searched Mark Penn‘s name yesterday on Bing, using our Surface tablets (psych!) and saw this headline we wondered, “Why would anyone want to fire this guy? His track record is just as spotless as his ethical record!” Remember the Wall Street Journal column he used to promote Burson-Marsteller while he was acting CEO? Good times.

Oh, and remember this 2008 gem? Thanks, Mark Penn!

Now why might Microsoft, according to the story broken by Re/code, be thinking about letting the guy go?

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Weber Shandwick, CPRF Vets Discuss Diversity in PR

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Earlier this month, PR veteran Mike Paul earned a bit of attention when he announced his plans to stage a hunger strike to protest a lack of diversity in the public relations world.

Since that story ran, we reached out to several contacts within the industry to get their takes on how we arrived at this point in the conversation—and where we should go from here.

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Time to Leave Your Agency? PR Vets Discuss the Challenges and Rewards of Going Solo

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We hope you didn’t miss our piece on breaking into fashion PR last week, but we have to confess that we left some of the most interesting parts out.

Beyond the great stories about graduating from crazy internships to working for designers and brands, we saw a trend emerging: two of the three industry veterans we spoke to went from jobs at major firms to running the show as independent consultants—and the third started her own agency.

Laura Hall’s resume reads like a PR “who’s who”: she’s worked for Burson-Marsteller, MSL Group, FleishmannHillard, Hill+Knowlton Strategies and Weber Shandwick.

Impressed yet? So are we.

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Burson-Marsteller Founder Says PR Needs to Regain Its ‘Moral Purpose’

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You may have already noticed the headline of this PR Week interview with Harold Burson, the Burson-Marsteller founder universally known as one of the industry’s “godfathers.”

Of course you should read the whole thing, but we’ll throw out a couple of teasers.

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The New York Times Has Your Burson-Marsteller Rebranding Covered

Oh hi.

NYT advertising guru Stuart Elliott has seen the new Burson-Marsteller, and we can’t quite tell whether he’s impressed or not.

From the new tagline “Being More” to a revamped website and an inaugural series of “conversations” on disparate topics led by relevant “thought leaders”, Burson-Marsteller has undergone a fairly extensive re-branding to celebrate its 60th anniversary. The point of the shift as we read it is to emphasize the flexibility of the agency’s offerings. Some key quotes from its statement of purpose:

Being More means being more confident in our ability to communicate with more people, in more places, with bigger ideas, through constantly changing communications channels and with more impact.

One of the most exciting aspects of the times in which we live and work is that no one owns this model, because there are no boundaries.

Old distinctions between categories of paid, owned and earned media are fast becoming outmoded.

In other words: whatever you need done, we can do it—with an emphasis on content creation.

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Spin the Agencies of Record

I spent a lot of money on booze, birds and fast cars. The rest I just squandered. – soccer legend George Best

JMPR Public Relations announced today that it has been appointed as the agency of record for Lou La Vie, the noted luxury and exotic vehicle rental company serving the Miami and South Florida markets. JMPR will be responsible for overseeing media outreach to expand awareness of the company on a national and international level.

Electricity is really just organized lightning. – George Carlin

PR Week reports that Sony Electronics has selected Burson-Marsteller as the AOR for all of its US electronics business. The firm, which has served as AOR for Sony’s mobile business for several years, was chosen from a group of four firms involved in a final round review. Sony has recently reduced its account budget and reportedly changed its goals, but representatives did not provide further detail to PR Week at this date.

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Spin the Agencies of Record

Because who needed that first ‘E’ anyway…

Xplore Technologies Corp., manufacturer of the world’s “most powerful, longest-lasting and rugged tablet in the market” (whatever that means), selected multiservice communications agency Waggener Edstrom Worldwide (WE) to build and share the Xplore story with key audiences. These groups include the utilities and telecommunications, oil and gas, warehousing and distribution and military markets.

Isn’t do-it-yourself air conditioning called a fan?

Following a successful initial introduction by JMPR Public Relations in 2012, IDQ Inc., the world’s leading manufacturer of automotive aftermarket air conditioning products, announced that it has once again retained JMPR as agency of record for the do-it-yourself (DIY) air conditioning brand, A/C Pro. Wait, what?

IDQ introduced A/C Pro in the spring of 2012 following more than two years of research and development. The product’s purpose? Eliminating barriers for the DIY-er who wants to perform his own automotive A/C repairs–and potentially saving drivers hundreds of dollars on expenses.

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Shocker: PR Firm Writes Kim Kardashian’s Tweets

Kim Kardashian Millions of MilkshakesIn what just might be the most obvious revelation of the year, leading PR firm Burson-Marsteller has confessed to writing promotional tweets on behalf of a certain Kim Kardashian, who happens to be the spokesperson for client/frozen dessert chain Millions of Milkshakes (insert terrible joke here).

This client case study doesn’t tell us too much that we didn’t already know, but it does offer some interesting details about the ways in which top firms create “maximum ‘noise’” for promo campaigns via strategic, “exclusive” media leaks and traditional Islamic greetings tweeted to fans in Dubai (we also love the fact that Kim’s promotional appearance at a new MoM branch in Bahrain attracted “100 Shiite Muslim protesters with anti-Kim signs who had to be teargassed by local authorities”).

Hey, we all know that the lives of reality TV celebrities are heavily choreographed affairs, but the degree of media manipulation in this case still surprises us—and we’re a little depressed by the fact that 400 journalists and bloggers attended the campaign’s biggest press conference.

Go ahead and call us naive. We can take it.

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