TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Business Wire’

STUDY: Bloggers Now Outnumber Traditional Journalists

bloggggggggr

Those who make the PR industry run don’t just hear a lot about how dramatically the media is changing — they see it every day.

That said, it’s always interesting to view those observations quantified in data form.

The most recent media survey conducted by our friends at Business Wire shows us, in charts and graphs and numbers drawn from interviews with 300 North American journalists, how “newsrooms” around the country have changed. In fact, more writers now work for blogs like the one you’re currently reading than for more traditional media outlets.

More on that after the jump.

Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

PR Newswire Promises Not to Give Stock Traders Early Access to Press Releases

shutterstock_141025099

Of course I use Uber.

We know how tired you must be of reading variations on the question “do press releases even matter anymore?”

In the world of high-frequency stock trading, the answer is “oh hell yes they do”–and according to parties like New York attorney general Eric Schneiderman, basic releases can be worth millions of dollars to cut-throat traders who receive them literally milliseconds before the general public and make lightning-fast buy/sell decisions based on the information contained within.

Today PR Newswire officially joined its two primary competitors, Business Wire and Marketwired, in agreeing to curtail that practice.

What does this mean?

Read more

14 Dos and Don’ts for Guest Blogs

shutterstock_92427139

In the midst of all this talk of Google’s “crackdown” on blog spammers, it’s the perfect time for us to feature a guest post from Serena Ehrlichdirector social and evolving media with Business Wire, on how to make the most of your blog entries.

For years, Google’s webmaster, Matt Cutts, has been dropping hints that the days of guest blogging as a link strategy were ending. Once a safe, approved way to increase awareness and drive relevant inbound traffic, guest blogging became a top practice for link-building spammers who stuffed guest blogs so full of keywords and links that the blogs themselves were almost unreadable.

So what about legitimate guest blogs? What about those valuable op-ed pieces placed on leading industry sites? How does Google’s latest warning affect legitimate guest blogs and their authors?

Read more

Roll Call Part 2: Ketchum, Business Wire and More

Danny Selnick has been named senior vice president, strategic markets at Business Wire. In his new role, Selnick will focus on new business development opportunities across many sectors that would clearly benefit from Business Wire’s innovative portfolio of products and services. Well known in the Washington communications community, Selnick has acted in an advisory capacity to senior-level executives and officials at public relations agencies, government, associations, advocacy groups, political campaigns, organized labor, non-profits, foreign governments and corporations. Selnick joined Business Wire in 2007, tasked with creating its Public Policy division. He assumed the additional responsibility of LatinoWire in 2012, growing its revenues to record levels. (Release)

Michele Anderson has been named director of Ketchum Atlanta, and Ketchum partner Jamey Peters has been appointed director of Ketchum Dallas. Michele Anderson joined Ketchum South in 2011 from her previous position leading Ketchum’s exclusive South African affiliate, Magna Carta. In her two years as SVP and director of new business development for Ketchum South, she has already developed a strong stable of new clients and has helped to add incremental business to existing clients. She is also a sought-after counselor to a number of clients in the region, and, under her stewardship, the Atlanta Corporate Practice has doubled in size. Jamey Peters joined Ketchum in Atlanta nine years ago as a corporate media specialist, where he quickly established himself as a strong corporate counselor. Four years ago, he moved his family to Dallas and assumed the role of associate director, Ketchum South. Jamey’s corporate expertise and strong energy sector background has helped to grow and stabilize clients in these areas, but he has also led award-winning campaigns for CPG and retail clients. Jamey was named a Ketchum partner in 2013, recognizing his enormous commitment to the firm’s continued success. (Release)

Read more

Roll Call: Ogilvy, Telemundo Media and M Booth

Ogilvy Public Relations announced that Rachel Caggiano, senior vice president of Social@Ogilvy has been promoted to executive vice president, North America head of content, effective immediately. Caggiano is a founding member of the award-winning Social@Ogilvy offering and seven-year veteran of the agency. In her new role, Caggiano will direct the expansion of Ogilvy PR’s work in content marketing, emphasizing the distinct role that content plays in public relations, building reputation, establishing thought leadership, and driving advocacy. She will leverage her talents as an innovator in digital communications and her experience as a global manager of the paid, owned, earned media approach to design custom content marketing solutions for new and existing clients across North America. Since joining Ogilvy PR in 2007, Caggiano was a founding member who helped spearhead the rapid growth of the agency’s social media offering, (then 360 Digital Influence) Social@Ogilvy. (Release)

Telemundo Media announced the promotion of Allan Infeld, an industry veteran in media marketing and business development, to vice president, Client Development. Infeld had previously served as director, Client Development, Telemundo Media since joining the company in March 2013. In his new role, Infeld will work closely with internal stakeholders and business units to oversee all new client development for Telemundo Media. He will be responsible for identifying new ad categories and initiating and maintaining conversations with key advertisers. Infeld joined Telemundo Media in March 2013 as director, Client Development, where he worked with a variety of clients within the pharmaceutical space. Previously, Infeld was vice president, Client Development & Ad Sales, New Business Group at Univision Communications Inc.  (Release)

Read more

6 PR Experts Weigh in on Google’s New Guest Post Crackdown

shutterstock_121087489

Earlier today we posted on Google‘s latest in a long line of attempts to discourage spammy guest posts designed to boost sites’ rankings with keywords and the dreaded “dofollow links.”

As the marketing/PR blog world freaked out around us, we wondered: should we swear off guest posts altogether?

Of course not; today’s clarification from the kings of search says that you’ll only be punished if your sole reason for posting is the rankings bounce we mentioned. In order to understand what this means for PR, we asked several of our favorite contacts for their takes.

Quotes (emphasis ours) after the jump.

Read more

Business Wire Goes All in on Social Measurement

BW_CMYK_logo_press-ready

Today Business Wire announced a new feature that confirms its investment in both social and big data: expanded press release monitoring and social media analysis reports will now be available to all clients along with standard distribution.

According to marketing SVP and top tweeter Tom Becktold, BW decided to make social reporting automatic and expand its partnership with analytics platform provider NUVI because:

“We recognize that releases are becoming more important tools to engage consumers directly and that a lot of the conversation about press releases is happening on social.”

Becktold further explains this latest step in a natural progression after the jump.

Read more

The Real Top 14 PR Twits to Follow in 2014

twitter-icon

Represent, “Real” PR Tweeps! 

We at PRNewser know that speaking out against clients (in the open) may be taboo. But for sake of discussion, let’s pretend it’s okay to be honest, mmmmkay?

How many times have you worked tirelessly for what seems like a millennium for a great trade story?

You earned a monstrous 90 percent share-of-voice with a sweet representation on social media to the tune of hundreds of shares, and even got noticed by other media types (local and industry). You draw up that report and hit enter with some righteous satisfaction (and possibly, a sister neck roll). And then, the client replies with … wait for it and repeat after me … “That’s all?” 

Yes you ungrateful so-and-so , metrics matter, but they have evolved. That’s how we feel about some of the “top minds” in this space making a list of “Who’s Who?” Metrics are important, as is attitude, content, engagement and relevance. That’s why this list—our list—matters. Here are our Top 14 PR Twits to Follow in 2014. 

*Snap Applause*

Read more

Roll Call: Digitas, Business Wire, David&Goliath and More

Digitas promoted Tony Weisman to North American CEO of the Publicis Groupe shop. Weisman replaces Colin Kinsella, who joined the company from sister shop Razorfish in early 2010 as president and took on the North American role in October 2011. Weisman spent the past six years as president of Digitas Northwest, leading the digital shop’s work—and growth—out of its Boston, Chicago, Detroit and San Francisco offices. (AdWeek)

Business Wire announced that Jill Connor has been promoted to vice president, Cleveland region. In this new role, Connor leads the sales, operations and media relations teams for Ohio, Indiana and Western Pennsylvania. She will also serve as the main liaison for Business Wire India, guiding its product and sales support. Connor started working at Business Wire as an editor in 1990; one year later she moved over to the sales department where she became regional manager in 2001. With her lead, the Cleveland office was working with the majority of Fortune 500 companies in the Western Pennsylvania area within only a few years of setting foot into the territory. (Release)

Read more

Roll Call: Porter Novelli, Bully Pulpit Interactive, Business Wire, and AMC

Porter Novelli announced that Jesse Soleil has joined the New York office as senior vice president, digital. In his role he will be responsible for designing cross-platform digital experiences for clients across all practices. For the past four years, Soleil was CEO of Massiverse LLC, a boutique media entertainment company, which he founded to create cross-platform entertainment for kids. With Massiverse, Soleil created new original and intellectual properties, including Dragons Vs Robots, as well as new technology, marketing and business models integrating social media, games, toys, traditional media (TV), Webisodes, publishing, mobile apps and a Near Field Communication platform. Before that, he spent nearly eight years with Scholastic, Inc., most recently as vice president, emerging media and technology. (release)

Lauren Miller joined Bully Pulpit Interactive as a senior director. Many may recognize Lauren from her work on the Elizabeth Warren for Senate campaign, where she was the new media director. Over the past five political cycles, Lauren has defined how campaigns can use the internet to raise money and win elections. Lauren will advise Bully Pulpit’s political clients, and she will help BPI establish itself not just as the largest digital marketer of the Democratic party and brand, but as a premier full service digital firm. Her hire complements BPI’s other additions over the past month, which include: Will Johnson, the new senior director for strategic services who joined the team from Change.org and Madeleine Perry, the former digital director for Sen. Sherrod Brown, a new deputy director. (Release)

Read more

NEXT PAGE >>