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Posts Tagged ‘BusinessWeek’

No, Maria Sharapova Will Not Change Her Name to ‘Sugarpova’

Personal branding: what does it even mean? For top tennis star Maria Sharapova, it means attaching your name to Every. Single. Product. you possibly can. But even the most unapologetic self-promoter must draw the line somewhere, and for Sharapova that line is the very name her parents gave her.

The world’s wealthiest female athlete may have announced her decision not to legally christen herself “Sugarpova” after the candy line of the same name. Yes, she took the time to let everyone know that she would not take the plunge after letting everyone know that she was “seriously considering” adopting the new name during the US Open. And we fell for her stunt…

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Time Warner Hires Journalist Richard Siklos

Journalist Richard Siklos is joining Time Warner as VP of corporate affairs, responsible for external communications and media strategy. Previously, Siklos served as editor-at-large for Fortune, media reporter for The New York Times, and media editor for BusinessWeek. Most recently, he wrote a column for the New York Observer while writing a book about Michael Jackson. Siklos will report to Gary Ginsberg, EVP of corporate affairs and marketing.

On Friday, Comcast announced that Abernathy MacGregor president Adam Miller would be joining the company as a senior adviser.

BusinessWeek’s Steve Hamm Joins IBM PR

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Veteran BusinessWeek senior writer Steve Hamm will now be doing PR for a company he used to cover: IBM. Hamm announced today, via blog post and Twitter, that he’ll join IBM PR as a communications strategist and content creator.

Hamm’s blog post notes the realities behind the move:

I say goodbye to journalism reluctantly, but, the way I see it, journalism left me rather than the other way around. There isn’t much of a business model these days for the kind of serious, in-depth journalism that I practiced. Meanwhile, the communications revolution beckons.

RELATED: Departing BusinessWeek Tweets

BusinessWeek Staffers Used Ning To Communicate During Acquisition

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Former BusinessWeek Community Editor Shirley Brady spoke last night about internal communications at the publication as news came out it would be sold. It was eventually acquired by Bloomberg in mid-October. Bradey was a panelist at mediabistro.com’s “Social Media and the Customer: Focus on Community Management” event.

She said long time BusinessWeek reporter Steve Baker, “set up a private Ning network to keep people in the loop of what’s happening with the sale.” The network has been helpful, as BusinessWeek alumni have joined and it has stayed active even after the sale, she said.

Baker tells PRNewser the group has several hundred members and it’s now functioning “largely as an alumni network.” In terms of attracting people to the network, Baker said, “it’s much easier to attract people to a community they already belong to [i.e. BusinessWeek] than to create a new one.”

BusinessWeek Layoffs To Include Editorial, Marketing, Communications and Events

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As Bloomberg works through the process of folding its new property – BusinessWeek – into its media portfolio, the WSJ reports that layoffs will include 100 people, or 25% of the total staff.

In a memo to staff, Bloomberg chief content officer Norman Pearlstine said that this week, meetings will include, “Marketing, Communications & Events.”

Almost no department will be spared, as meetings will also take place with, “Circulation and Production; Finance; Technology, Digital…Sales and Sales Development, and Editorial.” Bloomberg also announced this week that Josh Tyrangiel, the editor of Time.com, will become the publication’s new editor.

Done Deal: Bloomberg Acquires BusinessWeek

Bloomberg L.P. has announced it is acquiring BusinessWeek. The business magazine has been on the block for months and in recent weeks Bloomberg L.P. has been rumored to be the front runner in the bidding process.

Terms of the deal were not disclosed, but sources told BusinessWeek‘s Tom Lowry that the deal was in the, “$2 million to $5 million range and that it has agreed to assume liabilities, including potential severance payments.” Lowry says the publication will continue to publish weekly in print and “around the clock” online, and the BusinessWeek brand will be “used aggressively to bolster Bloomberg TV, radio and mobile operations.”

TVNewser reports BloombergTV, “which has undergone belt tightening since the arrival of former NBC News president Andy Lack last year, will incorporate the BusinessWeek brand and its journalists on air.”

The question is: how many of BusinessWeek‘s staff will remain after the company is officially folded into Bloomberg? In a memo to potential buyers, parent company McGraw-Hill made suggestions, “including a 20 percent layoff of employees, mostly in editorial and back-office functions,” reports the TimesStephanie Clifford.

FishbowlNY has the full release.

PRNewser Interview: Stephen Baker, BusinessWeek Senior Writer, “The Numerati” Author

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Stephen Baker‘s career as a journalist has taken him around the world, from Mexico and Venezuela to Paris, and began with The Black River Tribune, a local newspaper in Ludlow, VT.

Baker is a speaker at our upcoming Mediabisto Circus conference, and PRNewser caught up with him this week to discuss his panel at Circus, the marketing ramifications of data presented in his recently released book, “The Numerati,” before of course getting into some PR related topics.

Your panel at Mediabistro Circus is titled, “Relevance and Influence: Can Data Bring You Closer to Your Audience?” with the descriptor of, “where we’re headed with data, and how it is impacting marketing, advertising, and the media business as a whole.” Without giving away too much from the discussion – what are some of these impacts?

I would say that there are two big areas that I barely brushed on in the book that are going to be enormous area of opportunities for marketers.

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