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Posts Tagged ‘Buzzfeed’

The Math Behind Viral Content Doesn’t Add Up

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Everybody wants to create that piece of “super-sticky”, high-quality content, right? We get it; as bloggers we want to write posts that get attention from unexpected sources, even if that attention sometimes amounts to “what is this fu<&ing bullsh!t?

Reuters econ reporter and general gadfly Felix Salmon has done the math on the viral model, and he warns content creators not to put all their eggs in one basket. There’s a lot of fancy algebra in his post, so we’ll summarize it.

First, remember that Upworthy and BuzzFeed wouldn’t exist without Facebook, because that’s where they get their exposure.

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Hillary Clinton Spokesperson Responds to BuzzFeed’s ‘Inane’ Questions with Poop Jokes

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Is inane really the right word here?

So have you heard about Hillary Clinton recently? Get used to it.

Today the Most Important Story concerns her official spokesman Philippe Reines‘ decision to take a break from his ongoing “whose name is funniest” feud with RNC chairman Reince Priebus and reaffirm the fact that he does not much care for The Buzz Feed or reporters contained therein!

This little aside came about after everyone on Twitter shared the most important revelation to emerge from Clinton’s recent “I may or may not be running for President” tours: she hasn’t driven a car since 1996.

(This is where you express genuine surprise.)

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Office Max Fails on ‘Daughter Killed in Car Crash’ Story

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We know you heard about this corporate comms nightmare: Gawker, BuzzFeed, Forbes and pretty much every other blog ran stories about the fact that Office Max’s sales department sent a solicitation letter/coupon to a man whose daughter was killed in a crash last year with the recipient listed as “daughter killed in car crash.”

This incident was, of course, a mistake (though we have to wonder why anyone would think to enter that text into a contact database).

The real story here is how Office Max screwed up the damage control response by blaming it on “big data.”

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The (Other) Real Top 14 PR Twits to Follow in 2014

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They’rrrrrrrrre Baaaaaaaaack!

ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.

It was, by all accounts, an “astonishing” list whose members’ follows “rocketed” toward the stratosphere (See what a PRNewser stamp of approval can do?). Anywho, that list was very difficult to finalize because we wanted to maintain the numerological alliteration—14 and 2014, for those scoring at home—so we had to get picky and put on the cap. Nothing personal if you were excluded; we’re just OCD like that.

Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.

Here are the other 14 Twits for your review, flacks.

Enjoy…

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Does Everyone Else Hate These Facebook Changes As Much As We Do?

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We’d say he’s laughing with us, but we’re not laughing.

Notice anything different about your brand/blog/client Facebook page recently? Uh huh. Take a look at these reach numbers:

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Versus statistics for the same page just a couple of weeks ago:

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Yeah, the numbers are small because whatever. But that’s a pretty big difference, and we have a sneaking suspicion it can all be attributed to Facebook’s new algorithm. A recent report from Ignite confirms that brand pages have suffered a 44% decline in exposure in the last nine days alone.

How’s that “tinkering with our revenue streams” experiment going, Mark? Let’s take a dive into the big blue rabbit hole…

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Here’s a Simple Solution to Abercrombie’s Reputation Problems

how-abercrombie-justifies-paying-ceo-mike-jeffries-more-during-a-downturnAnd the answer is…drumroll please…dump the CEO!

It’s almost too simple, right? Abercrombie & Fitch would probably be better off in the long run if they produced some decent clothes or engaged in a little bit of that magic we call “rebranding”—but for now investors seem to think that chief super-douche Mike Jeffries needs to GTFO ASAP.

Unfortunately, BuzzFeed reports that the reason one “activist” Wall Street investor is so done with Jeffries has more to do with falling stock prices than the fact that he’s an idiot with a chronic case of Foot In Mouth Syndrome. The investment firm’s “open letter” is long and tedious if you don’t work in finance, and there’s a bunch of stuff about mismanagement and failed attempts at expansion. But we’ll summarize: Money good. Jeffries bad. Contract ends in February. HINT HINT HINT.

It would be a real shame if the guy who said “Dude, I’m not an old fart who wears his jeans up at his shoulders” could no longer afford to pay models to wear “proper underwear” on his corporate jet, wouldn’t it?

PR, Not Traffic, Got Copyranter Fired from BuzzFeed

MarkDuffyBuzzFeedMark Duffy, aka Copyranter aka our favorite advertising curmudgeon, made some waves in the incestuous blog news world last month by announcing his imminent departure from BuzzFeed.

Initially we thought that his cranky critiques just weren’t quite “BuzzFeedy” enough for the audience: too many FAILs and not enough kittens.

Turns out it was less a readership issue and more of a “pissing off potential advertisers” issue. At EOD yesterday Duffy posted a listicle on Gawker detailing the reasons why he got the boot, and angering Unilever with an anti-Axe Body Spray post appears to have been exhibit #1 in the “creative differences” file.

Apparently multiple brand reps called Editor-in-Chief BuzzFeed Ben to complain about posts mocking their ad campaigns, and at a certain point the company decided that Duffy was more liability than asset despite the fact that he “ranked seventh out of about 100 writers for traffic.” As Ben put it:

“I absorb a great deal of heat from targets of stories that we write, from Beyonce’s publicist to politicians to businesses, and I’ve just realized the stuff I am least able to defend is, occasionally, yours.”

The lesson here is that, if you want your big web property to make money via ads or sponsored content or whatever they’ll be calling it in six months, you have to restrain your snark a bit while somehow maintaining the edge that makes you stand out. It’s a tough balance to maintain, and BuzzFeed probably should have known better.

One question, though: who attaches a “CUTE” sticker to a “you’re fired” letter? WTF (no LOL)?

Content Forecast: Partly Sunny Skies, Some Clouds and Fog, High Revenue Pressure Front

AMC 2013 Logo FinalAs the lines around content continue to blur, the media industry assessment and outlook has been mixed. The AM2C / American Magazine Media Conference in New York this week convened a wide range of media, ad and tech industry leaders. They offered an array of diverse and sometimes controversial perspectives, and below are selected excerpts. Much like the classic Farmers Almanac, only time will tell how it all plays out.

Content quality: (Jonah Peretti, co-founder and CEO, BuzzFeed)

“It’s dangerous to only follow the optimization numbers. You need the creativity to experiment with lots of different content types. There’s a broad purview of topic areas we cover, from entertainment to investigative reporting. We create content that people are proud to share.”

“If you only create salacious garbage, then you end up with 90 percent of people that won’t want to read your site and won’t want to return.”

Discovering unique content: (Eric Schmidt, executive chairman, Google)

“In the media industry everyone is at the same confabs reporting the same things. The challenge is to report things that no one else has found.”

“Editorial content tells me things I wouldn’t have otherwise discovered. Google can program 90 percent of serendipity regarding what you’re reading and who your friends are, so we can suggest other interesting items. The other ten percent is one-offs, and there you need gifted editors.”

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Why Fire Copyranter, BuzzFeed?

MarkDuffyBuzzFeedWhen we read today on FishbowlNY that BuzzFeed had fired its bestest contributor Copyranter (aka Mark Duffy) for “not being ‘BuzzFeedy’ enough”, we were all like: WTF. FAIL.

In case you don’t follow him, he talks a whole lot of smack about ads and “branding” stunts, and he’s great at picking out retro campaigns that look even more insane today. Yet the BF let him go after only a year and a half. Were his traffic numbers not good enough or what? Can you think of anything more “BuzzFeedy” than “16 Most Homoerotic Photos of Vladimir Putin” or “10 Vintage Ads That Were Not F@cking Around“?

Our best guess is that some of these posts were a little obscure for the BuzzFeed audience, and we get it because we’re suckers for obvious clickbait too: we shared “29 Signs You Were Raised by a Puerto Rican Mother” even though nothing on that list distinguishes the lady in question from a generic Latin mom (and yes, we asked our PR friends).

This is a bit of a downer because they dumped him before we even knew he was there, but we have a feeling he’ll be fine wherever he ends up.

America’s National Parks and Cities Look Great on Instagram

This week’s government shutdown/crybaby conference provides us with an opportunity to remind everyone that Instagram is a perfect forum for promoting our national parks, which are really quite amazing.

This image is the exception:

Apparently we are late to the party. The U.S. Department of the Interior‘s account has been posting for more than a year, beats the hell out of Shutterstock for landscapes and already boasts more than 150K followers thanks, in part, to no-brainer posts like this one on BuzzFeedthis one on Mashable and this one on Salon.

Here’s another shot ready to become your wallpaper:

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