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Posts Tagged ‘Buzzfeed’

Brand Marketing Increasingly Includes LGBT Families & Couples, And Consumers Approve

target adBuzzFeed commissioned JWT to conduct an analysis of how Americans feel about ads that are “LGBT-inclusive.” Although they’re talking about advertising, there’s a lot that PRs can also learn from the study, which reveals some very positive attitudes about the increased diversity we’re seeing. That is awesome, BTW.

Lately, we’ve seen a number of ads that feature LGBT families and couples; from Banana Republic to Honey Maid and Coca-Cola, there’s been a significant increase in LGBT presence in marketing of late. And, according to the findings, that paints an accurate picture of life today. Eight out of 10 consumers surveyed (there were 500 total) said “showing gay or lesbian people in ads simply reflects the reality of our society today.” Another 60 percent said brands that show same-sex couples are “being appropriately inclusive” with their marketing.

“These findings suggest that when diversity and acceptance are authentic and on-strategy for the brand, LGBT-inclusive ads will be met with a high degree of acceptance and benefit the advertiser,” said Mark Truss, director of brand intelligence at JWT.

Some of the ads that have run featuring LGBT couples and families — and even those, like the Cheerios commercial, which feature more racial diversity — have received harsh criticism. And, rightfully so, people have defended the ads, the companies that stood by the campaigns, and the real people in them.

But it’s also worth noting here that brands are following society’s lead rather than the other way around.

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UPDATED: American Airlines Customer Service Includes Reporting Terror Threats on Twitter

In case you missed it, many in our industry feel that social media management and customer service teams should work in unison. The idea is that the fall of the silos separating these disciplines will improve the performance of both.

American Airlines is one account that blends the two well, but yesterday a very odd interaction demonstrated, once again, the challenges of engaging with users in real-time. From BuzzFeed editor Samir:

Of course, the user in question is 100% responsible. But what’s the correct way to respond to a message like this one?

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Hillary Clinton’s Publicist Defends Himself for a Change

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Philippe Reines is not easily amused, and he’s definitely not too fond of the jokers at BuzzFeed.

Yet, given the insidious rumor that his boss Hillary Clinton might just run for president in 2016, he could become the best-known publicist in Washington over the next 30-and-change months. Reines’s recent New York magazine profile is well worth a look—if only because he seems to disprove many of the stereotypes that interviewer Reid Cherlin and thousands of others held about him.

Despite being described as the “longtime keeper of Hillary Clinton’s image“, earning the deputy assistant secretary for strategic communications title, and founding his own advisory firm called Beacon Global Strategies, he doesn’t seem to take his job too seriously.

Some takeaways after the jump.

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The Math Behind Viral Content Doesn’t Add Up

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Everybody wants to create that piece of “super-sticky”, high-quality content, right? We get it; as bloggers we want to write posts that get attention from unexpected sources, even if that attention sometimes amounts to “what is this fu<&ing bullsh!t?

Reuters econ reporter and general gadfly Felix Salmon has done the math on the viral model, and he warns content creators not to put all their eggs in one basket. There’s a lot of fancy algebra in his post, so we’ll summarize it.

First, remember that Upworthy and BuzzFeed wouldn’t exist without Facebook, because that’s where they get their exposure.

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Hillary Clinton Spokesperson Responds to BuzzFeed’s ‘Inane’ Questions with Poop Jokes

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Is inane really the right word here?

So have you heard about Hillary Clinton recently? Get used to it.

Today the Most Important Story concerns her official spokesman Philippe Reines‘ decision to take a break from his ongoing “whose name is funniest” feud with RNC chairman Reince Priebus and reaffirm the fact that he does not much care for The Buzz Feed or reporters contained therein!

This little aside came about after everyone on Twitter shared the most important revelation to emerge from Clinton’s recent “I may or may not be running for President” tours: she hasn’t driven a car since 1996.

(This is where you express genuine surprise.)

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Office Max Fails on ‘Daughter Killed in Car Crash’ Story

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We know you heard about this corporate comms nightmare: Gawker, BuzzFeed, Forbes and pretty much every other blog ran stories about the fact that Office Max’s sales department sent a solicitation letter/coupon to a man whose daughter was killed in a crash last year with the recipient listed as “daughter killed in car crash.”

This incident was, of course, a mistake (though we have to wonder why anyone would think to enter that text into a contact database).

The real story here is how Office Max screwed up the damage control response by blaming it on “big data.”

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The (Other) Real Top 14 PR Twits to Follow in 2014

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They’rrrrrrrrre Baaaaaaaaack!

ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.

It was, by all accounts, an “astonishing” list whose members’ follows “rocketed” toward the stratosphere (See what a PRNewser stamp of approval can do?). Anywho, that list was very difficult to finalize because we wanted to maintain the numerological alliteration—14 and 2014, for those scoring at home—so we had to get picky and put on the cap. Nothing personal if you were excluded; we’re just OCD like that.

Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.

Here are the other 14 Twits for your review, flacks.

Enjoy…

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Does Everyone Else Hate These Facebook Changes As Much As We Do?

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We’d say he’s laughing with us, but we’re not laughing.

Notice anything different about your brand/blog/client Facebook page recently? Uh huh. Take a look at these reach numbers:

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Versus statistics for the same page just a couple of weeks ago:

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Yeah, the numbers are small because whatever. But that’s a pretty big difference, and we have a sneaking suspicion it can all be attributed to Facebook’s new algorithm. A recent report from Ignite confirms that brand pages have suffered a 44% decline in exposure in the last nine days alone.

How’s that “tinkering with our revenue streams” experiment going, Mark? Let’s take a dive into the big blue rabbit hole…

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Here’s a Simple Solution to Abercrombie’s Reputation Problems

how-abercrombie-justifies-paying-ceo-mike-jeffries-more-during-a-downturnAnd the answer is…drumroll please…dump the CEO!

It’s almost too simple, right? Abercrombie & Fitch would probably be better off in the long run if they produced some decent clothes or engaged in a little bit of that magic we call “rebranding”—but for now investors seem to think that chief super-douche Mike Jeffries needs to GTFO ASAP.

Unfortunately, BuzzFeed reports that the reason one “activist” Wall Street investor is so done with Jeffries has more to do with falling stock prices than the fact that he’s an idiot with a chronic case of Foot In Mouth Syndrome. The investment firm’s “open letter” is long and tedious if you don’t work in finance, and there’s a bunch of stuff about mismanagement and failed attempts at expansion. But we’ll summarize: Money good. Jeffries bad. Contract ends in February. HINT HINT HINT.

It would be a real shame if the guy who said “Dude, I’m not an old fart who wears his jeans up at his shoulders” could no longer afford to pay models to wear “proper underwear” on his corporate jet, wouldn’t it?

PR, Not Traffic, Got Copyranter Fired from BuzzFeed

MarkDuffyBuzzFeedMark Duffy, aka Copyranter aka our favorite advertising curmudgeon, made some waves in the incestuous blog news world last month by announcing his imminent departure from BuzzFeed.

Initially we thought that his cranky critiques just weren’t quite “BuzzFeedy” enough for the audience: too many FAILs and not enough kittens.

Turns out it was less a readership issue and more of a “pissing off potential advertisers” issue. At EOD yesterday Duffy posted a listicle on Gawker detailing the reasons why he got the boot, and angering Unilever with an anti-Axe Body Spray post appears to have been exhibit #1 in the “creative differences” file.

Apparently multiple brand reps called Editor-in-Chief BuzzFeed Ben to complain about posts mocking their ad campaigns, and at a certain point the company decided that Duffy was more liability than asset despite the fact that he “ranked seventh out of about 100 writers for traffic.” As Ben put it:

“I absorb a great deal of heat from targets of stories that we write, from Beyonce’s publicist to politicians to businesses, and I’ve just realized the stuff I am least able to defend is, occasionally, yours.”

The lesson here is that, if you want your big web property to make money via ads or sponsored content or whatever they’ll be calling it in six months, you have to restrain your snark a bit while somehow maintaining the edge that makes you stand out. It’s a tough balance to maintain, and BuzzFeed probably should have known better.

One question, though: who attaches a “CUTE” sticker to a “you’re fired” letter? WTF (no LOL)?

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