TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Calvin Klein’

Uh Oh: Lululemon’s Yoga Pants Are a Little Too Revealing

Last year the popular female-focused activewear company Lululemon accused Calvin Klein of stealing the design for its popular yoga pants. Today, however, the brand isn’t quite as proud of its signature product–turns out that many of its black yoga pants are “unintentionally see-through“, and the discovery has prompted a wide-scale recall operation that will involve 17% of all pants sold in its stores.

The company followed the news with a cute statement about how it wants fans to “Down Dog and Crow with confidence” and “felt these pants didn’t measure up”. Lululemon also offered full refunds and promised followers that all the offending pants would be recycled.

But the recall (cause as yet unknown) will create a product “shortage” and greatly harm profits at the otherwise white-hot company. This isn’t the first time that some observers have called these pants “too revealing”, either: in 2011 a Catholic high school in Canada prohibited all students from wearing them or any pants like them.

How can the brand’s PR team counter this bad press?

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

10 of the Best Brands on Vine

Twitter’s Vine short video sharing service is the new thing. You’ve probably heard of it–you may have even seen what was supposed to be the world’s first Vine press release. And you’re going to keep hearing about it, because six-second video loops are quick, impressionistic and perfect for our social media age.

Laugh if you must, but some brands have already proven this newest buzzy toy to be a worthy tool for spreading the (branded) message around social media. We searched the Internet high and low to find some examples of brands using Vine to get their names out there in creative ways–along with a couple that don’t quite make the cut.

1. General Electric: We don’t even care whether GE’s “six second science” series directly promotes the company’s products. It is awesome.

Read more

Lululemon to Calvin Klein: You Stole Our Favorite Yoga Pants!

Turns out that monster tech companies like Apple and Samsung aren’t the only ones going to court over copyright infringement. Popular athletic wear producer Lululemon filed suit against Calvin Klein last month for copying the design for its popular “Astro Pant” yoga wear.

Apparel design is especially tough to patent. Sample cases usually concern such iconic designs as Christian Louboutin’s red shoe bottoms, which a US appeals court prevented Yves Saint Laurent from copying last week in a case that strikes us as a little ridiculous because the offending shoes were red all over, but whatever. The concept makes sense: How can one patent the shape of a dress, for example?

Lululemon has taken matters into its own hands. Legal observers consider this case significant because the company all but anticipated the coming battle and armed itself accordingly by winning three separate patents for a product that looks to us like a simple set of skin-tight pants. The company’s most effective legal weapon is the overlapping fabric design on the Astro Pant’s waistline. Calvin Klein’s thievery becomes painfully obvious when looking at the respective waists in the photo above.

OK, so why are we really interested? Read more

New Car Clip Looks More Like a Perfume Ad

Mercedes has teamed up with fashion label Calvin Klein and supermodel Lara Stone for the video above — Stone gets out of a fancy car wearing a black designer outfit in a tornado and then gets swept up into the sky. The end.

Read more

Roll Call: Calvin Klein, McDonald’s, Universal Orlando, Caldwell VanRiper

Women’s Wear Daily reports that Christopher Martinelli has joined Calvin Klein as director of PR for men’s wear and men’s celebrity. As a member of the global comms team, Martinelli will oversee PR for the men’s clothing and accessories lines at Calvin Klein Jeans, Calvin Klein Collection, and other brands.

Edgardo Navarro Linares has been promoted to VP of multicultural marketing at McDonald’s USA, effective January 4. Navarro will be responsible for domestic strategic and ethnic consumer marketing, reporting to U.S. CMO Neil Golden.

Universal Orlando Resort has promoted Tom Schroder to VP of corp comms. He’s responsible for media relations, crisis and issues comms, social media, and corporate communications at the NBCUniversal level.

Kevin Flynn has been named president of advertising and PR agency Caldwell VanRiper. Previously, he was a senior marketing exec at Finish Line, a sports retailer.