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Posts Tagged ‘Cannes Lions International Festival of Creativity’

PR Firms Strike Out Again at Cannes Lions

The Cannes Lions International Festival of Creativity today handed out its PR awards and, once again, PR agencies didn’t make a good showing.

PRIME Stockholm took home a Silver Lion for its work with a group called Plumbers Without Borders. And MSL Nordic (an international office of MSLGroup) took home a Bronze Lion for a P&G detergent campaign.

But the PR Grand Prix went to an ad agency, JWT Puerto Rico, and its campaign for Banco Popular. An image of the big prize winners along with the jury president, Weber Shandwick vice chair Gail Heiman, is attached above. For that campaign, the firm got the band El Gran Combo to re-record one of its hit songs, “No Hago Más Ná,” (“I Do Nothing”) with a message about hard work. It was a multimedia campaign with a sponsored concert, a hit song, and more. Click here to enjoy some of their wonderful sound.

Once again, Heimann says PR firms had problems presenting their work in a compelling way. According to the Cannes Lions, there were 1,130 entries in the PR category this year, up 38 percent from last year.

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Win $100K at the Cannes Lions

The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation have put together a challenge to communicators worldwide to take two pieces of paper and “help change the world.”

Grand Challenges Explorations: Aid is Working. Tell the World asks any individual, team, agency, or company to submit a communications idea simply expressed on just two pages of A4 paper. The brief calls for “new and innovative ways of telling the real story behind global aid.”

Up for grabs is $100,000 for the development of your idea, and the chance to be mentored by the Grand Prix Winners from Cannes Lions 2011 — top advertising and communications professionals from around the world — a group dubbed the ‘Cannes Chimera‘.

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Deadlines, Tips for Winning the Cannes Lions

The Cannes Lions is open for entries and the deadline for submissions in the PR category is March 9. There are also new categories that PR agencies might be interested in trying out for. PR winners will be announced Monday, June 18. The festival will take place June 17 through the 23.

Hopefully PR entrants will fare a little better this year. In 2011, there was some static over the selection of an ad agency as the PR category winner. At the time, Porter Novelli‘s Israel Mirsky told us the the PR industry was still learning how to pull together a winning submission. Last year’s PR Lions Jury president and Fleishman-Hillard CEO Dave Senay is here to help with the video above outlining what it takes to win. Take notes folks.

Spikes Asia Announces PR Jury

The Spikes Asia Advertising Festival has announced the PR Jury members:

Tim Sutton, chairman of the Asia Pacific region at Weber Shandwick, who will serve as Jury president
Bob Grove, CEO, Edelman, Southeast Asia
Wei-Hsiang Chong, MD, Milk PR in Malaysia
Chong Wei-Hsiang, CEO, Milk PR, Malaysia
Donna Nievera-Conda, MD at Philippines-based Strategic Works
Jeremy Woolf, SVP of the global social media practice at Text 100 in Hong Kong
Mark Lee, SVP and GM of Fleishman-Hillard in Singapore
Radhika Shapoorjee, president, IPAN Hill & Knowlton in New Delhi, India

Spikes Asia is organized by the Cannes Lions International Festival of Creativity and Campaign Asia Pacific publishers, Haymarket. The event has been held for the last 25 years and will take place this year from September 18 through the 20 in Singapore. There’s still one more week to throw your campaign in the ring.

F-H’s Senay: PR Ignores Cannes at its Own Peril

The Cannes Lions International Festival of Creativity for 2011 is over but the discussion continues. PR had a less-than-stellar showing this year, its third in the competition, with only six of 39 lions going to PR firms, Renee WilsonMSLGroup‘s northeast regional president, says in today’s Council of PR Firms blog post.  She offers some tips on how PR firms can get their entries noticed.

But over on the Olson PR (formerly Dig Communications) blog The Think Room, there’s the question of whether PR firms should even enter at all. While admitting that the firm enjoys touting a win and pinpointing some of the not-so-great lengths that ad agencies will go to for this and other competitions, the post asks, “Am I alone in failing to see a lack of interest in an award show as a negative?”

The post continues, “But I fail to see how not winning a three-year-old award which PR firms show little interest in pursuing should matter at all to those same PR firms that, for the most part, choose not to enter.”

“Cannes is unquestionably the strongest global brand in the area of communications arts,” Dave Senay, president and CEO of Fleishman-Hillard and PR Jury president, told us today in a phone conversation. “There’s nothing that even approaches it. And when Cannes extends its reach into your industry, you ignore it at your peril.”

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