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Posts Tagged ‘Capital New York’

BuzzFeed Signs Facebook Vet as PR Chief

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This week, Capital New York broke the news that BuzzFeed had named Facebook vet Liz Wasden as its new head of PR. She replaces Ashley McCollum, who was promoted in October to the position of chief of staff/personal advisor to founder and publisher Jonah Peretti.

Wasden brings more than 15 years of comms experience to the new role. She formerly worked within the CBS organization and served as communications director for Katie Couric, promoting both CBS News and Couric’s syndicated talk show Katie (which she helped launch along with executive producer/current CNN president Jeff Zucker). Prior to joining CBS, she held PR roles at such prominent media outlets as Forbes, Good Housekeeping and Money; the Savannah, Georgia native also spent time at Porter Novelli.

As our sister site AllFacebook reported, Wasden joined Zuckerberg’s team in early 2013, working on consumer communications for both Facebook and the still-new Instagram.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Vox Gets New Cash Infusion As Old School Media Herd Thins

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The future favors digital media — and the tide is turning even faster than we thought it would.

Vox, the company that just hired PR vet Fay Sliger of VICE and High10 Media to run its comms operations, has some good news on a day that includes plenty of bad news for journalism at large.

First, Vox (which includes The Verge, Eater, Racked and more in addition to the main site run by Ezra Klein) announced today that it raised $45.6 million from New York investment firm General Atlantic and that the new cash infusion brings its estimated value up to $400 million.

Most observers see the success of Vox and competitors like Mashable and BuzzFeed as a definitive sign that the media has almost found its new sustainable model.

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Roll Call: Brand.com, Waggener Edstrom, DKC PR, and More

Dave Armon, friend of the site and president of monitoring software provider Critical Mention for the past three years, is now president and CEO at Brand.com, a maker of content marketing software for both brands and publishers. President and founder Michael Zammuto is heading back into the startup space with a company called Cloud Commerce. Armon will focus on growing the company, whose offering he described to PR Week as “paid earned,” adding that “nothing like that exists today.” O’Dwyer’s notes that the company is in the process of unveiling a service “allowing brands and PR firms to commission reporter-written articles.” Armon is a reporter turned executive who spent more than two decades in various roles at PR Newswire earlier in his career, rising from bureau manager to COO. (We just hope he continues to leave the occasional comment on this blog.)

Waggener Edstrom announced the hire of two new executives in an expansion of its tech and digital teams. Emily Benning joins the team in Seattle as director of social and digital strategies; she will oversee North America account teams and clients while helping to drive “internal digital education initiatives.” Benning previously spent more than eight years at digital agency Razorfish, where she served as account manager and, most recently, associate director of advertising services. She will report to VP of social/digital strategies Matt Haynes. Marisa Hagerman joins the agency as a digital account director in its San Francisco office. Hagerman, who spent several years working in accounts at Allison+Partners and most recently served as PR principal at IT provider EMC, will report to SVP/GM Lisa Allen.

As reported in Capital New York yesterday, former Huffington Post PR lead Mario Ruiz is heading back to DKC PR. Ruiz, who led communications at Arianna Huffington’s venture before starting his own firm and w0rking with media outlets like Business Insider and Complex. Ruiz worked at DKC before joining HuffPo in the halcyon days of 2007, working in media relations for more than five years. In explaining the hire, DKC writes, “”Mario has developed a strong reputation in digital, which is why he’ll be a great addition to our media and tech practices.”

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Pink Slip Mania: This Is (Now) CNN

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Unfortunately for Turner Broadcasting Systems, ratings haven’t been kind to the network that invented — for better or worse — 24/7 news.

In fact, they have sucked a little. This consistent downward spiral has forced the muckety-mucks at Turner (parent company of CNN, HLN, TNT, TBS, Adult Swim, Cartoon Network, and others) to consider what many in media believe to be the inevitable.

Reports show up to 300 have been let go at CNN and HLN alone, and this afternoon our sister site TVNewser learned that the recently relaunched Crossfire had been put out of its misery (again).

Factoids on the dearly departed after the jump. Read more

VICE Discovers the Ethical Perils of Corporate Sponsorship

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Looks like the cool kids sometimes get tripped up on ethics, too.

According to reports posted earlier this week, VICE — the very organization that inspired Edelman to make a call to defend itself for working on sustainability projects while representing clients who deny climate change — has occasional brushes with conflict-of-interest problems.

A post on Gawker and one on Capital New York both demonstrate how VICE editors worked to squash stories that could have reflected badly on corporate sponsors and/or media partners.

This is really a classic PR/media condundrum.

SPOILER: It’s about the money.

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The New Yorker PR Director Leaves for Facebook

AlexaCOn Friday Capital New York reported that Alexa Cassanos, a communications veteran who has spent nearly seven years at The New Yorker and currently serves as the publication’s senior director of PR, will leave next month for a spot on the Facebook roster.

Cassanos has an extensive history in PR at some of the biggest names in New York City’s print publishing world.

After nearly a decade at Random House, she held top positions at both Conde Nast and Bon Appetit before joining The New Yorker in 2007.

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Top New York Times Fashion Critic Resigns

t-logo-190This morning brought big news for everyone in fashion PR: Cathy Horyn will step down as The New York Times‘ chief fashion critic after more than 15 years in the position, effective immediately.

As Capital New York reports, Horyn “occupied one of the fashion industry’s true critical pulpits” but was not always a favorite among the design community due to her propensity for brutal honesty in reviewing designers’ newest collections and personal comments about designers themselves; Giorgio Armani and Yves Saint Laurent famously banned her from their shows.

On a somber note, the given reason for this last-minute announcement is the illness of Horyn’s partner, former Liz Claiborne executive Art Ortenberg.

Notes from the memo just released by Times executive editor Jill Abramson and styles editor Stuart Emmrich after the jump:

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6,329 ‘Credentialed Journalists’ Will Cover Super Bowl XLVIII

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In case you needed further proof that the multi-headed hydra we call “the media” still struggles to define its role in a micro-blog world, today brings two very different reports about the state of the journalistic game.

We’ll start with the bad news: Capital New York‘s soon-to-be-paywalled Media Pro newsletter let us know that, per our headline, more than 6,000 people who report for a living will keep us up-to-date on this year’s edition of what Stephen Colbert calls the “Superb Owl“. Some of them may still be reporting on whether the Big Game will happen at all while the NFL’s media relations team cackles maniacally.

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Should You Pitch to Dr. Oz’s New Women’s Magazine?

shutterstock_144522389Oh hey: a brand-new publication from Hearst will soon hit newsstands, offering “diet, health and fitness tips” to American women!

Wait, why are you yawning? This one involves Dr. Oz!

Capital New York tells us that Dr. Oz The Good Life will include plenty of the doctor’s signature clinical recommendations as well as his “wellness-minded approaches to finance.”

So how will The Good Life differ from pretty much every other magazine out there? The King of TMI himself explains:

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Random House Prepares to Feel the Wrath of Fox News

Roger-Ailes_a_lToday Capital New York describes a “big roll-out” for The Loudest Voice in the RoomNew York magazine scribe Gabriel Sherman‘s forthcoming “tell-all” about Roger Ailes and his Fox News empire; Capital even went so far as to borrow the word “shitstorm” from one Matt Drudge (aka Ailes’ biggest fan) in anticipation of the ensuing smear campaign.

This is, of course, the same book that led Fox to fire its top PR guy Brian Lewis after accusing him of being Sherman’s main source (a claim we always doubted, given the Ailes team’s legendary sense of loyalty). Publisher Random House  expects the same sort of aggressive response to the book, because “conservative media outlets have been attacking Sherman’s reporting for months in an attempt to discredit the author.”

Yet the book’s official site, worth visiting for its Wall Street Journal-style headshot illustrations, calls the tome a “deeply reported journey” inside the network, and we’re left wondering how Ailes will attempt to minimize its influence.

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