Today we bring you a guest post courtesy of Cara Kleinhaut, founder of award-winning event creative, production and design agency Caravents. In the last few weeks alone, Caravents has organized and promoted events ranging from the Essence Black Women of Hollywood pre-Oscar week luncheon to InStyle‘s annual Golden Globes beauty lounge, the Playboy Superbowl party in New Orleans and a D.C. inauguration event sponsored by Target.

Here Cara presents 5 best practices and two case studies in effective social media event promotion and “activation.”

5 Best Practices for Social Media Activation at Big Events

  • Create a short, easy event hashtag. Be fun, relevant and clever when coming up with the hashtag. (Example: #MLKDay2013)
  • Showcase @handles and #hashtags prominently throughout the event on all printed materials, signage, screens, etc. This will make it easy for people to talk about your event on social media.

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