TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Carly Fiorina’

Last Night’s Loser: Big Money

From a PR perspective, we’ve already established the winners of last night’s election: no-frills, on-brand messaging and basic math. The loser, in our humble opinion, was big money.

After the Supreme Court’s “Citizens United” decision, quite a few observers began to freak out over the growing power wielded by well-funded Super PACs and advocacy groups.

These fears may well be justified; 2012 was the most expensive election in history, with spending on presidential and congressional campaigns amounting to approximately $6 billion, and we can’t quite see that as a positive thing. Still, this year’s contests brought encouraging signs hinting at the fact that “a whole lot of money” just isn’t enough to win an election in this country today.

Take, for example, the unsuccessful Connecticut Senate campaign of former WWE head Linda McMahon. Over three years and two different races, the wrestling executive spent $100 million of her own money, easily breaking all records and providing a nice boost to the Connecticut economy. Yet Chris Murphy defeated McMahon by a healthy margin last night despite the fact that she spent twice as much as he did while eschewing divisive social issues to run as a moderate business reformer.

What does this tell us?

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

Carly Fiorina Caught On Open Mic

Note to PR pros: when you’re on camera, don’t say anything inappropriate, even if the segment hasn’t started taping yet.

In this video shot yesterday, California GOP Senate candidate Carly Fiorina is caught making comments about Barbara Boxer‘s haircut, Republican gubernatorial candidate Meg Whitman, and Fox News host Sean Hannity, reports TVNewser.

“It’s really surprising that on the first day of the general, Meg Whitman is going on Sean Hannity,” she commented to an off-screen aide. “I think it’s bizarre…I think it’s a very bad choice actually. You know how he is.”

Fiorina’s press secretary told CNN, “This was nothing but early morning small talk.” Nonetheless, it’s a bit surprising from Fiorina, who is not a small time candidate, and should be used to the media routine from her days as CEO of HP.

She tried to clarify the remarks with Greta Van Susteren on Fox News last night.