Millions of people are getting information by reading it on their tablet. And, with the continued proliferation of mobile devices and content, millions more will soon be joining them.

The publications that are adding tablets to their content platforms aren’t just taking the text and putting it on a new device. Rather, they’re adding new visuals, multimedia components, and other bells and whistles that enhance the storytelling and user experience.

In today’s guest post, Lyman PR‘s Carm Lyman dives into the PR possibilities for a tablet story and how practitioners can pitch stories that get their clients maximum impact from their placements.

Click through to read on.

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