PR Firms Keep the Holiday Cheer Coming
In the past couple of weeks since we posted a story about the good works and well wishes coming from PR firms for the holiday season, there’s been a whole lot more, and its getting even more elaborate.
In the past couple of weeks since we posted a story about the good works and well wishes coming from PR firms for the holiday season, there’s been a whole lot more, and its getting even more elaborate.
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Interpublic Group reported second quarter revenue of$1.74 billion, up from $1.61 billion for the same period in 2010. Organic growth was 4.7 percent; 4.2 percent in the U.S. and 5.5 percent around the world.
Operating income for the quarter was $174 million, which is actually down from $177.2 in 2010. For the half, operating income was $128.7 million versus $117.8 million in 2010.
For the first half, revenue totaled $3.22 billion, up from $2.95 billion in 2010 with organic revenue growth of 6.8 percent for the half. Organic revenue growth was 6.3 percent last year. For more detail about IPG’s earnings, click here.
IPG’s Constituency Management Group (CMG), which houses the PR firms, also continued on the positive path. IPG PR firms include Weber Shandwick, GolinHarris, and Carmichael Lynch. Organic growth for the company’s PR unit was 9.5 percent for the first six months of 2011 and 9.6 percent for the second quarter. Harris Diamond, CEO of the CMG, told us that even with these good results, the situation in Washington has him a little wary.
Interpublic Group keeps the positive earnings trend going with 9.3 percent organic growth reported in Q1 2011. Revenue totaled $1.47 billion for the quarter, a 10.3 percent increase year-over-year.
According to Harris Diamond, CEO of IPG’s Constituency Management Group, it was a “terrific quarter” for IPG’s PR firms (a sentiment expressed during this morning’s earnings call). The company’s PR agencies include Weber Shandwick, GolinHarris, and Carmichael Lynch. There was year-over-year organic growth of eight percent, with, according to Diamond, “strength in the U.S. and Asia.” He also said things were “turning positive” in Europe.
Overall, IPG reported 8.8 percent organic growth in the U.S. and 10.2 percent internationally.
Subaru has been chosen for Edmunds.com‘s 2011 Marketing Breakthrough Award, which will be handed out at this week’s New York International Auto Show. According to Edmunds’ press release, the car brand was selected for its ad campaigns as well as its fake online launch of the “Mediocrity Sedan,” which was meant to draw attention to its Legacy model. Edmunds attributes 263,000 U.S. sales in 2010 to the marketing effort.
Carmichael Lynch has worked with Subaru of America for four years.